Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Consumer Behaviour Copy Testing Sales Funnel Copywriting Membership Sales Analytics Copywriting Sales Funnel Conversion Marketing Messaging Strategy Marketing Automation

Other Skills

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Team Leadership
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Collaboration
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Communication
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Results Focused
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Strategic Thinking
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Detail Oriented
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Creativity

Roles & Responsibilities

Seasoned copywriter who understands buyer psychology
Uses data and testing to inform all copywriting decisions
Experience leading a hybrid team of humans and AI to drive copy performance
Ability to own messaging across 3–4 high-stakes funnels per month

Requirements:

Own the narrative across 3–4 high-stakes funnels per month
Lead a hybrid team of humans and AI to drive massive conversion
Architect messaging that rescues lawyers from burnout and aligns with Life Legacy Planning framework
Apply buyer psychology and data-driven testing to inform all copywriting decisions

New Law Business Model (NLBM)

Legal Services

About New Law Business Model (NLBM)

Lawyers who have become disenchanted with the traditional attorney career structure, aren’t simply tired of what is – they have an acute sense that there is something more. What we have often found is that there is little reliable help for entrepreneurial lawyers, and that the current system doesn’t allow much room for attorneys tired of the billable and the fillable. Lawyers who want a model that works for them and for their clients, for the long-term. To that end, NLBM provides attorneys a structure for building a new kind of practice, by redefining how to be a lawyer: a trusted counselor to families and business owners. Using a carefully constructed system of instruction, coaching, and ongoing support, NLBM helps lawyers start exactly where they are – whether that’s just getting back into the game, working part-time, or growing a million-dollar firm. NLBM gives lawyers the tools they need to become true business owners, helps them inventory their own emotional connections to their work, and gives all the essential and practical resources necessary to run their business from client experience to marketing to operations to technology. With these tools in hand, our model reliably produces more and better clients. NLBM is both comprehensive and immensely customizable, helping entrepreneurial lawyers design a life and law practice they love. With NLBM, lawyers become better attorneys, better business owners, better community participants, and better lifetime advocates for themselves and others. Without a strong sense of purpose, most lawyers get stuck in a toxic loop of work-for-reward-for-work-for-reward and so on. With NLBM, the work becomes the reward over time.

Company type: SME

Industry: Legal Services

Founded: 2018

Company size: 11 - 50

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Job description

About Us:

For over 10 years, New Law Business Model (NLBM) has been on a mission to liberate lawyers from outdated, soul-crushing practice models. We provide the heart-centered framework—Life & Legacy Planning®—and the high-octane membership products required to build thriving, relational firms. With a community of 800+ Personal Family Lawyer® firms nationwide, we leverage elite AI and automation to amplify humanity, delivering the practical education, tools, and "done-for-you" systems lawyers need to reclaim their time and build a lasting legacy. We obsess over real-world outcomes, not just vibes, to ensure our members move from survival mode to true flourishing.

The Mission

As our Lead Copywriter, you aren't just "writing ads." You are the architect of the message that rescues lawyers from burnout. You own the narrative across 3–4 high-stakes funnels per month, leading a hybrid team of humans and AI to drive massive conversion. This role is for a seasoned copywriter who understands buyer psychology and uses data and testing to inform all our copywriting decisions.