Key Facts

Remote From:

Full time

English

Hard Skills

SQL (Programming Language) Business Intelligence Google Ad Manager Google Analytics Data Presentation Media Management Data Integration Analytical Dashboard A/B Testing Analytics Data Visualization Collaborative Filtering Business Intelligence Tools Data Collection Measurement Technique Python (Programming Language) Stakeholder Engagement

Other Skills

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Problem Reporting
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Adaptability
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Communication
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Time Management
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Teamwork
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Detail Oriented

Roles & Responsibilities

Undergraduate degree or equivalent training in marketing data analysis, math, statistics, or a related technical field.
3-5 years of analytics-focused experience; previous experience in digital advertising or ad-tech is preferred.
Working knowledge of SQL; familiarity with Python and Linux OS environment is preferred.
Experience with business intelligence tools such as Tableau, Sigma, Domo, Looker; experience handling customer data in regulated industries preferred.

Requirements:

Drive measurement strategy, pull data, analyze results, and provide insights and recommendations within reporting deliverables.
Collaborate with Data Science, planning and research teams to apply advanced analytics and align data storytelling with media strategy; support client teams across lines of business.
Deliver dashboards and reports using SQL, Sigma, Redash, GA4, Google Campaign Manager, and other tools; define dashboard requirements and ensure high-quality output.
Support client engagements by procuring pitch content and leveraging supplemental data sources (e.g., YouGov) to understand audience behavior and identify opportunities for new executions; assist with planning using historical data.

Goodway Group

Marketing & Advertising

About Goodway Group

🏆 AdAge’s #1 Best Place to Work, 2023 🏅 AdAge's Best Places to Work Winner, 2022 🏅 AdAge Best Places to Work Winner, 2021 Audience Design. Performance Paid Media. Dynamic Creative. Measurement and Analytics. Custom Technology. Consultative Services. Goodway Group is the full-service data-driven digital marketing solutions partner you can trust to drive measurable outcomes. Agility and speed are core to Goodway Group’s DNA: With over 90 years’ experience adapting and evolving, the Goodway team can help modern marketers successfully navigate digital transformation and disruptions. Powered by the brightest humans, purpose-built technology and an award-winning virtual work culture, Goodway delivers innovative, result-yielding digital marketing strategies to our clients across the nation in 40 states and counting and around the globe. Find Goodway Group online at goodwaygroup.com.

Company type: SME

Industry: Marketing & Advertising

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

Please Note: We are targeting individuals that live in Brazil, Colombia, and Mexico for this role. We are not currently accepting candidates from the United States.

What You'll Do:

The Analytics and Data Insights team is an integrated part of our campaign offering. It is our role to drive measurement strategy, pull data, analyze results and provide insights and recommendations within all reporting deliverables. As a function of data strategy, we integrate with Data Science on advance analytics projects and pair with our planning and research teams to provide relevant data and analysis. Data analysts with work closely with their client teams against a book of business aligning to the LOBs within Goodway. You will be expected to be proficient in our data and reporting tools including SQL, Sigma, Redash, GA4, Google Campaign Manager and others.

100% individual contributor, supporting client teams and Goodway analytics team
Develop technology skills, tools and actively learning new ones to apply them to client engagement
Communicates effectively with analysts; produces work that generally meets GWG standards
Collaborate with other analysts to ensure high quality of output for all work
Help procure pitch content and use supplemental data sources (YouGov) to dive deeper into audience behavior.
Engages with internal client team to support client needs. Can communicate on client calls as needed.
The analyst roles focus on learning your functional and technology foundation. Your role is to get comfortable with our data structure, database and reporting systems.
Ongoing growth and development opportunities will be available as your knowledge grows and you begin to collaborate and contribute to client communication.
As you grow, demonstrate a deeper understanding of your client work through the use of supplemental data sources to understand audience and customer behavior beyond media engagement metrics
Assist with planning through historical data and grow media/platform knowledge
Deliver zero error work with a focus on capturing and demonstrating knowledge of our data platforms and visualization
Pair with media team and other analysts to align data story against media strategy and understand the story
Maintain rigor against deliverables and collaboration, supplement data through 3rd party data sources
Determine dashboard requirements and work with leads to define build requirements and resources
Deliver recommendations based on media data and partner with media teams to identify opportunities for new executions
Execute tests and deliver results

Who You Are

Knowledgeable: Undergraduate degree or equivalent training in marketing data analysis, math, statistics, or a similar technical subject area is required.
Previous analytics-focused experience (3-5 years) is required
Previous experience in digital advertising or ad-tech industry is preferred
Previous experience and knowledge of proper handling of customer information (healthcare, legal, financial industries) preferred
Previous client-side (advertiser) and/or agency - engagement experience is preferred
Working knowledge of SQL is required; experience with or a desire to learn Python and comfort operating in a Linux OS environment is preferred
Familiarity and experience with business intelligence tools (e.g., Tableau, Sigma, Domo, Looker) is required

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

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