Key Facts

Remote From:

Full time

Expert & Leadership (>10 years)

English

Hard Skills

Pricing Strategies Market Segmentation Sales Enablement Price Segmentation Sales Prospecting Sales Management Customer Analysis Portfolio Management Project Management Outcome Interpretation Demand Chain Management Product Configuration Vendor Management Resource Allocation Catalogues Marketing Software Microsoft Dynamics CRM

Other Skills

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Analytical Skills
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Knowledge Transfer
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Business Acumen
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Microsoft Office
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Verbal Communication Skills
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Teamwork
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Detail Oriented
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Coaching

Roles & Responsibilities

Degree in Agriculture, Animal Science, Dairy/Beef Genetics, Business, or related field; advanced genetics or commercial training a plus
5-7 years in sales support, commercial operations, or demand planning in dairy/beef genetics; proven expertise in dairy genetics, pricing optimisation, and segmentation
Strong analytical, commercial, and project management skills; ability to interpret data, drive pricing/segmentation decisions, and coordinate proof runs and catalogues
Excellent verbal and written communication; able to coach sales teams and explain complex genetics concepts clearly; proficient in MS tools; experience with BullSearch, genomic sliders, CRM, and marketing tools; willing to travel UK (10-20%)

Requirements:

Act as the primary UK commercial contact for sales enablement, translating strategy, pricing, and segmentation into actionable guidance and providing sales teams with accurate, timely product and portfolio information
Serve as the UK Dairy Genetics Subject Matter Expert, supporting bull selection and mating strategy, portfolio positioning, and ensuring technical accuracy across internal and external communications
Lead proof run coordination, catalogue preparation, and cross-functional alignment to ensure bulls are registered, priced, tiered, and market-ready
Optimise pricing and segmentation, analyse segment performance, and link demand strategy with forecasting, prioritisation, and allocation decisions for UK beef and dairy portfolios, feeding insights back to pricing and portfolio decisions

Genus PLC

About Genus PLC

Genus is a world-leading animal genetics company. At the forefront of innovation in gene-editing, advanced reproductive biology, and other breakthrough breeding technologies, Genus R&D advances an agricultural practice thousands of years old – animal breeding. Our goal is to ensure the global food system continues to nurture healthy, productive animals that yield affordable, high-quality proteins for a sustainable future. We believe a more sustainable food system starts with better breeding and genetics. Through ABS Global (bovine) and PIC (porcine), we supply high-quality breeding animals with desirable characteristics to farmers, enabling them to produce better quality meat and milk more efficiently to feed the world more sustainably. Our breeding animals’ desirable characteristics include feed efficiency, disease resistance, growth rate, protein and fat content, and fertility. ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. In bovine genetics, ABS serves more than 40,000 customers globally, including some of the world’s leading beef and dairy producers. PIC, which stands for ‘Pig Improvement Company,’ was founded in 1962 in Oxfordshire, England. PIC strives to make their customers the most successful pig producers in the world and their “Never Stop Improving” philosophy means a continuous effort to listen carefully to customers and drive innovation to create ever-increasing value for pig and pork producers.

Founded: 2018

Company size: 1001 - 5000

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Job description

Role Overview:

We are looking for some to join our team as the UK Dairy Genetics Strategy Specialist

You will play a critical strategic role in driving profitable growth across the UK dairy and beef portfolios, with a primary focus on dairy genetics. This role operates at the intersection of sales enablement, pricing optimisation, demand strategy, market segmentation, and subject matter expertise, ensuring that the UK commercial strategy is executed effectively and consistently.

You'll take full ownership of UK product readiness and commercial effectiveness, ensuring bulls are correctly registered, priced, tiered, segmented, available, and positioned to meet defined UK market and customer segment needs. As the UK Dairy Genetics Subject Matter Expert (SME), this individual maintains deep technical and commercial knowledge of the dairy portfolio, proof runs, breeding objectives, genetic indices, and customer usage patterns.

In addition to strategic and enablement responsibilities, you will also have direct selling accountability within a defined number of allocated UK prospect herds, using SME credibility to demonstrate value, test propositions, and support broader sales strategy. Insight gained from these customer interactions is actively fed back into pricing, segmentation, and demand decisions.

You will also lead our UK sales training and capability development, ensuring sales teams understand not only what to sell, but why, to whom, and at what value.

You Will:

Sales Enablement: Act as the primary UK commercial contact, translating strategy, pricing, and segmentation into actionable guidance, and providing sales teams with accurate, timely product and portfolio information.
Dairy Genetics SME: Serve as the UK Subject Matter Expert on dairy genetics, supporting bull selection, mating strategy, and portfolio positioning, while ensuring technical accuracy across all internal and external communications.
Proof Run & Product Readiness: Lead proof run coordination, catalogue preparation, and cross-functional alignment, ensuring bulls are registered, priced, tiered, and ready for market.
Pricing & Segmentation: Optimise pricing, analyse performance by segment, and refine portfolio positioning to maximise margin, adoption, and strategic impact.
Demand Strategy & Allocation: Support forecasting, prioritisation, and allocation decisions for UK beef and dairy portfolios, linking insights to pricing and segmentation.
Targeted Selling: Manage direct selling in allocated UK prospect herds, applying SME knowledge and strategy to drive adoption and gather actionable market insight.
Training & Capability Development: Lead UK dairy-focused training, coaching, and knowledge transfer to elevate commercial and genetics capability across sales teams.
Third-Party Management: Coordinate operational relationships with AI Total, Solnua, Synetics, and Viking to ensure alignment with UK strategy and availability.
Knowledge Exchange & Market Insight: Collate, analyse, and disseminate insights from the field and prospect herds to inform strategy, pricing, and portfolio decisions

Requirements:

Degree in Agriculture, Animal Science, Dairy/Beef Genetics, Business, or related field; advanced genetics or commercial training a plus.
5–7 years in sales support, commercial operations, or demand planning in dairy/beef genetics; proven expertise in dairy genetics, pricing optimisation, and segmentation.
Strong analytical, commercial, and project management skills; ability to interpret data, drive pricing/segmentation decisions, and coordinate proof runs and catalogues.
Excellent verbal and written skills; able to coach sales teams and explain complex genetics concepts clearly.
Proficient in MS tools; experience with BullSearch, genomic sliders, CRM, and marketing tools preferred.
Proactive, detail-oriented, self-starter; able to influence cross functional teams at all levels
UK travel (~10–20%)

Business Overview:

ABS - is the world-leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketed in more than 70 countries, ABS has been at the forefront of animal genetics and technology since its founding in 1941.  We are uniquely positioned as a global player with a dedicated R&D function and an international distribution network.

We breed and distribute the genes of the world’s best bulls, scientifically selecting livestock to increase the profitability of our customers who are some of the world’s biggest farmers and food producers.

IntelliGen Technologies is the technology within ABS that develops sexed bovine genetics that helps customers maximize their profitability and reach their end goals in a fast and efficient manner.

We were born to challenge standards. Since the beginning, innovation has been part of our DNA. From co-development of the first semen tank, to the recent ground-breaking launch of our innovative Sexcel® sexed genetics product, we have made our mark in the bovine genetics industry.

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future.

Our vision is clear: Pioneering animal genetic improvement to sustainably nourish the world.

Our Values

Collaborate as One Team
Create Value for Customers
Innovate with Purpose
Never stop improving

DEI

Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.

Tackling climate change:

Monitor and identify goals for the reduction of our GHG emissions from our own operations.
Drive porcine and bovine genetic improvements which support productivity gains and improve feed efficiency, enabling a reduction in the production of greenhouse gas (GHG) emissions per unit of milk or meat produced
Identify facility and other opportunities for reductions in GHG emissions, consistent with our goals
Partner and advocate for policies that advance positive climate goals and identified United Nations Sustainable Development Goals (SDGs).

Benefits Overview:

25 days holidays + Bank Holidays
Company car
NFU Pension
Health Cash back scheme
Employee Assistance Program
Employee share plan
Enhanced maternity leave 12 weeks at full pay followed by 4 weeks at 50% followed by SMP
Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)

Equal Employment Opportunities:

Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.

Recruitment Fraud Warning:

Genus plc will never ask you to provide fees or payment for computer, software, or other equipment or supplies during the recruitment and/or onboarding process. If you have any questions about your individual application, please contact the Genus Talent Acquisition team at recruiting@genusplc.com.

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