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Customer Marketing Manager

Roles & Responsibilities

  • 5+ years of B2B customer marketing, advocacy, or related program management experience, ideally within cybersecurity and/or high-growth startups
  • Track record of building and scaling customer advocacy/reference programs, including developing customer content and managing executive relationships
  • Strong project management skills and proven ability to coordinate across Sales, Product, Customer Success, and Marketing functions
  • Excellent written and verbal communication, especially in interviewing customers and crafting persuasive, authentic narratives

Requirements:

  • Build and manage the customer advocacy program, defining, deploying, and governing a structured process spanning all major reference types (1:1 phone references, analyst references, public testimonials, speaking spots, etc.)
  • Recruit, nurture, and prepare customers to participate in reference activities, ensuring they are set up for success and satisfaction
  • Create and curate compelling customer content by developing a library of testimonials and owning the end-to-end process for customer stories from interview to publication
  • Prove cross-functional impact by partnering with Sales, Customer Success, Product Marketing, and Demand Marketing; develop guidelines for reference usage and monitor KPIs to optimize programs

Job description

Skeletons, lasers, monster trucks — the Torq brand grabs attention like nothing else in cybersecurity. And we’re growing like crazy, with $140M in Series D funding, 200% employee growth, and 300% revenue growth in 2025. Fueling Torq’s growth are our game changing agentic AI security solutions, backed by a team and culture that makes Torq one of Forbes’ Best Startup Employers in America, and a Business Insider ‘startup to bet your career on’.

Life at Torq is all gas, no brakes. We’re a team of relentless, collaborative go-getters pushing the boundaries of what’s possible for security automation. Every role is an essential driver of Torq’s success as the AI-native autonomous SecOps platform of choice for security teams across the Fortune 500. Excited about our vision and ready to make an impact as we grow? We’d love to see what you can bring to the team.

CUSTOMER MARKETING MANAGER

This is a U.S. based remote position.

About the Role...


What You’ll Do

The voice of the customer is a powerful and vital part of our marketing mix. The success of our customers sits at the heart of every decision we make. As Torq’s Customer Marketing Manager, you will be a key driver of our customer advocacy and reference engine, helping to turn delighted customers into strategic voices that bolster our brand and accelerate our sales momentum.

Build & Manage Customer Advocacy Program

  • Define, deploy, and manage a structured customer advocacy process spanning all major reference types (1:1 phone references, analyst references, public testimonials, speaking spots, etc.).
  • Recruit, nurture, and prepare customers to participate in reference activities, ensuring they are set up for success and satisfaction.
  • Track and manage customer reference requests and fulfillment across Sales, Customer Success, Product Marketing, and other stakeholders.

Create & Curate Compelling Customer Content

  • Build a library of customer testimonials, encompassing various industry verticals and geographies that showcase business value delivered by Torq.
  • Own the process for developing customer stories, from interview to approval, editing, and publication.

Prove Cross-Functional Impact

  • Partner with Sales, Customer Success, Product Marketing, and Demand Marketing to ensure consistent delivery of customer narratives that support demand gen, product launches, and analyst relations (AR).
  • Develop internal guidelines on customer reference usage, tracking, and compliance with legal and/or brand guidelines.
  • Define and monitor KPIs for customer advocacy (e.g., reference utilization, content output). Continuously optimize programs based upon these performance insights. 

 

What You’ll Bring

Experience & Skills

  • 5+ years of B2B customer marketing, advocacy, or related program management experience, ideally within cybersecurity and/or high-growth startups
  • Track record of building and scaling customer advocacy/reference programs, including developing customer content and managing executive relationships
  • Strong project management skills and proven ability to coordinate across Sales, Product, Customer Success, and Marketing functions
  • Excellent written and verbal communication, especially in interviewing customers and crafting persuasive, authentic narratives
  • Data-driven mindset with experience defining and reporting meaningful metrics

Preferred Qualifications

  • Experience with advocacy/reference management tools
  • Comfort engaging with senior customer executives and external audiences
  • Passion for cybersecurity and fluent in enterprise buyer process
  • Bachelor’s degree in Marketing, Communications, Business, or related field

 

Why You’ll Love It Here

At Torq, we are transforming how enterprises understand and manage risk. You will thrive here because:

Impact & Visibility

  • This role gives end-to-end ownership of our customer advocacy engine, a strategic lever that directly influences sales cycles, brand perception, and analyst validation.
  • You’ll work cross-functionally with senior leaders and individual contributors across Sales, Customer Success, Product, and Marketing.

Fast-Growing Cybersecurity Startup

  • Be part of an all-gas-no-brakes, dynamic, high-growth environment where your work helps shape our authentic narrative and drive measurable business impact.
  • Torq values collaboration, innovation, and a customer-first ethos. You will be empowered and accountable to test, iterate, and evolve programs that elevate our customers’ voices.
  • Fail fast, fail better, always be improving. Your growth mindset will be instrumental in your success.
  • Exposure to diverse customer segments, executive engagement, and thought-leadership initiatives builds deep expertise that builds a strong foundation of career growth in customer and product marketing. 

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