Senior Google Ads Specialist (REMOTE)

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 400 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.

At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.

IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Senior Google Ads Specialist and let’s impact billions together!

Our Treats:

• Remote work. We are a fully remote organization, allowing you to work from any location.

• Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.

• Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.

• More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.

• Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.

• Personal development opportunities. Improve yourself through training online.

• Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.

• Achievement Bonus. We celebrate our company's successes by offering an annual bonus.

• Our company products. Get exclusive access to our health and wellness products.

• Flatwork culture. The chance to influence the company right from the start.

• Team spirit. Enjoy regular team-building activities and engaging online events.

• And much more! From a Welcome Package to other amazing perks – we’re always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued.

Bits of your job:

• End-to-end ownership of Google Ads and Microsoft Advertising (former Bing) performance and strategy for a dedicated portfolio of products.

• Utilize all available channels (Search, Shopping, Display, Youtube etc.) for custom and specialized user journey through our sales funnels.

• Make data-driven decisions using data platforms such as Looker Studio, GA4, Power BI to scale performing offers while maintaining a positive ROI.

• With the help of AI tools generate and iterate content such as creatives, videos and landing pages to constantly A/B test new ideas.

• Conduct in-depth market, customer, and competitor research to develop and implement new testing and scaling strategies.

• Share insights and relative information on daily meet-ups with the team, keeping them up to date on scaling opportunities for their own campaigns.

• Be on lookout for processes automation opportunities, including AI, scripts and other 3rd party tools.

• Stay informed about platform updates and industry trends, applying relevant changes to campaigns when needed.

• Support team members with additional tasks when needed.