Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Digital Content Strategy Conversion Marketing Acquisition Processes User Experience (UX) Digital Design Budget Management Market Positioning Acquisition Processes Web Analytics Landing Page Optimization Exploratory Testing Marketing Enterprise Sales Data Architecture Marketing Analytics Business Strategies Cross-Functional Collaboration Stakeholder Communications

Other Skills

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Team Management
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Communication
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Leadership
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Analytical Thinking
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Business Acumen

Roles & Responsibilities

5+ years in B2B SaaS digital growth with at least 2 years of team leadership
Proven pipeline growth and ownership of a €2M+ marketing budget
Strong expertise in paid media, conversion rate optimization (CRO), and SEO/GEO
Analytical, commercially driven mindset with enterprise sales awareness

Requirements:

Own end-to-end demand engine (paid, organic, website, content, and conversion) and translate growth targets into clear roadmaps to deliver predictable, marketing-sourced pipeline
Lead website strategy including structure, messaging, UX, landing pages, and CRO to ensure differentiation and performance across touchpoints
Lead paid and organic growth with a €2M+ budget, optimize for pipeline and revenue impact with strong attribution, and build scalable SEO/GEO and content clusters
Own revenue analytics and team leadership: set quarterly growth plans, track marketing-sourced pipeline/KPIs, and manage cross-functional collaboration with PMM, Revenue, and Leadership

Easygenerator

About Easygenerator

Easygenerator is an award-winning e-learning authoring solution that simplifies and accelerates your organization’s learning development. We are proud to provide our software to over 50,000 users in more than 150 countries, including enterprise clients like Kellogg’s, T-Mobile, and Danone. Our cloud-based authoring tool empowers subject matter experts to share their knowledge in the form of interactive e-learning content. With a user-friendly interface and personalized support services, we make it easy for anyone to start creating engaging online courses and resources. At Easygenerator, we challenge, we own, we experiment, and we deliver. Our success comes from our people, and we are always looking for the best talent to join our team from any of our four locations worldwide.

Founded: 2018

Company size: 201 - 500

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Job description

Department: Growth
Reports to: Chief Growth Officer

Role Summary

The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.

This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.

A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Why This Role Matters

This role ensures Easygenerator’s demand engine drives authority, supports enterprise sales, and delivers scalable, measurable pipeline growth.

Core Responsibilities

Demand Engine & Pipeline

Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.

Revenue & Analytics

Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.

Team Leadership

Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.
Partner closely with PMM, Revenue, and Leadership.

Qualifications

5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.