Position Summary
The Team Lead, Amazon & Ecommerce will report directly to the Chief Commercial Officer and is responsible for leading the Company’s North American digital business, including ownership of Amazon (1P) and direct-to-consumer channels. This person will play a pivotal role as a thought leader in ecommerce with a direct impact on Amazon strategy, vendor negotiations, and digital retail transformation.
The Team Lead, Amazon & Ecommerce is responsible for shaping and running the Amazon and iHerb businesses inside the company. This person is central to redefining our GTM approach: moving from a 1P heavy model to a balanced 1P & 3P hybrid, rationalizing the catalog, and ensuring this role supports, not undermines, our brick-and-mortar business.
The Team Lead, Amazon & Ecommerce is responsible for building and executing an aggressive growth strategy, managing performance across digital marketplaces, and leading a cross-functional team focused on revenue acceleration, brand elevation, and customer acquisition.
Essential Tasks, Duties, & Responsibilities
Amazon Leadership & Marketplace Strategy
- Serve as the company’s executive Amazon owner and subject matter expert, setting the strategic vision and leading all aspects of the Amazon business
- Own the long-range planning (LRP) and annual vendor negotiations (AVNs) process with Amazon, including vendor negotiations, funding efficiency, and brand equity preservation
- Act as the senior point of contact for Amazon Vendor Managers and internal cross-functional leaders, ensuring alignment on financial KPIs, promotional strategy, and customer excellence
- Lead 3-year strategic planning to outperform category growth benchmarks and continuously unlock new revenue streams
- Define, track, and report against critical KPIs (e.g., CAARS: Content, Assortment, Availability, Ratings & Reviews, Search)
- Transform marketplace data into insights to inform content strategy, pricing, promotions, and inventory planning
- Lead the development of Amazon Media (AMS/PPC) strategies and invest in performance marketing with a clear focus on ROI
- Perform other duties assigned by the supervisor or management
DTC and Omnichannel Ecommerce
- Lead strategies around site merchandising, conversion optimization, and customer acquisition
- Partner with brand, marketing, media teams, and customer teams to develop and execute fully integrated digital campaigns across all retail.com channels
- Optimize promotional calendars, site UX, and customer journeys to drive conversion and LTV
- Implement scalable SOPs and governance across Ecommerce operations and merchandising
- Perform other duties assigned by the supervisor or management
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