Virtual Assistant – Community Liaison / Social Media Manager

This is a remote position.

Role Overview

We’re looking for a Community Liaison / Social Media Manager who will act as the voice of the brand across social media platforms — managing content creation, engagement, and community relationships with creativity and autonomy.

This role is ideal for someone who has an eye for architecture, a passion for storytelling through visuals, and thrives in a creative, no-micromanagement culture. You’ll play a crucial part in maintaining our online presence, driving follower growth, and building strong, authentic relationships within our community.

Key Responsibilities

Social Media Management

• Plan, create, and post engaging content aligned with brand aesthetics and values.
  

• Manage and update all social platforms (Instagram, Facebook, TikTok, etc.).
  

• Track and log follower growth, engagement rates, and post performance daily.
  

Content Creation & Curation

• Edit and enhance architectural photos for online use,
  

• Write compelling captions and select imagery that reflects architectural understanding and artistic value.
  

• Coordinate content calendar to maintain consistent posting schedules.
  

Community Engagement

• Engage daily on socials: react to stories, comment on relevant posts, and follow potential collaborators.
  

• Build relationships with photographers, architects, and brand followers.
  

• Maintain a genuine and professional tone in all communications.
  

Reporting & Analysis

• Prepare daily and weekly reports on social media performance and follower metrics.
  

• Suggest strategies for content improvement and community engagement.
  

• Identify trending topics or opportunities relevant to the architecture niche.
  

Proposals & Collaboration

• Draft and send proposals or partnership pitches to potential collaborators.
  

• Liaise with clients or creative partners when needed.
  

Website & Brand Support

• Update website content (photos, news, portfolio sections).
  

• Ensure brand consistency across all digital touchpoints.
  

Success Metrics (KPIs)

• Achieve and maintain +100 daily follower growth across core platforms.
  

• Consistent posting cadence (minimum 5 times weekly).
  

• Measurable improvements in engagement rates and community interactions.
  

• Timely and accurate submission of daily and weekly reports.
  

• Effective implementation of marketing funnels and campaign performance tracking.
  

• Growth in email subscribers, inquiries, and brand collaborations.
  

Experience

• 2+ years in marketing, social media management, or community engagement roles.
  

• Background in architecture, design, photography, or creative industries preferred.
  

• Hands-on experience with Mailchimp, Adobe Photoshop, Lightroom, and ideally the Adobe Suite.
  

• Familiarity with Framer (or similar website builders like Webflow or Squarespace).
  

• Proven experience in developing marketing funnels or automation flows.
  

Skills and Personal Attributes

• Strong understanding of architectural aesthetics and visual storytelling.
  

• Tech-savvy and confident using digital tools and analytics dashboards.
  

• Proactive, self-managed, and capable of making independent creative decisions.
  

• Analytical mindset with attention to detail and accuracy.
  

• Excellent communication and interpersonal skills.
  

• Creative thinker with initiative and curiosity for learning new tools or strategies.
  

• Positive and collaborative energy that uplifts the team culture.
  

Requirements and Qualifications

• Minimum 2 years of experience in Marketing or Social Media Management roles.
  

• Bachelor’s Degree in Marketing, Communications, Architecture, Design, or related field preferred (not required for highly experienced candidates).
  

• Strong written and spoken English communication skills.
  

• Proven ability to create engaging digital content and manage online communities.
  

• Reliable internet connection and access to tools for remote collaboration.
  

• Availability for flexible work hours aligned with team needs.