Customer Lifecycle Marketing Manager

Most job postings are the same (and can be pretty boring, right?!). That's why we want to start out by telling you what's in it for you:

• We have an amazing platform that maximizes revenue for thousands of healthcare organizations across the country!
• We embrace diversity in a serious way! We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
• We celebrate and promote career growth and advancement.
• We have an awesome on-demand learning program.
• We do fun stuff like remote Cooking Classes, Yoga Sessions & Mixology Classes because we like to have fun!
• We have an awesome benefits package with Medical, Dental & Vision Coverage & 401K (with company match).
• We have an unlimited vacation policy - that's right, take vacation when you want and come back to work refreshed!
• We have cool Peer Nominated Awards & Recognition because we like to celebrate our employees.

MDaudit helps healthcare organizations protect and maximize revenue through a platform built for audit, compliance, and revenue cycle integrity. Our customers rely on us to reduce risk, improve outcomes, and strengthen financial performance, at scale.

As we continue to expand our Revenue Cycle Management (RCM) platform footprint, we're seeking a Customer Lifecycle Marketing Manager to own and elevate the post-sale customer journey—from onboarding and adoption to value realization, expansion, renewal, and advocacy. You'll design and orchestrate targeted, data-driven marketing programs that accelerate product adoption, mitigate churn, uncover and convert upsell/cross-sell opportunities, and transform satisfied customers into powerful references, case studies, and advocates.

This role sits at the intersection of marketing, Customer Success, Sales, and Product—playing a vital strategic role in account-based marketing (ABM), account-based expansion plans, cohort-driven campaigns, and coordinated content/communication strategies that align upsell motions with marketing and sales efforts to fuel land-and-expand revenue growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead the development and execution of a comprehensive customer lifecycle marketing strategy, aligned to key milestones (onboarding, adoption, value realization, expansion, renewal, advocacy) and tightly integrated with customer health data, usage patterns, and renewal/expansion timelines.
• Design and launch high-impact, multi-channel programs—including cohort-based campaigns, personalized nurture tracks, and targeted ABM/account-based initiatives—to drive measurable gains in product adoption, customer retention, net revenue retention (NRR), and expansion revenue.
• Build and optimize personalized customer journeys using advanced segmentation (usage data, health scores, revenue at risk, persona, buying/expansion stage) to deliver timely, relevant communications that accelerate value delivery and uncover upsell opportunities.
• Create and distribute high-value content assets—educational nurture sequences, webinars, product release communications, ROI calculators, benchmark reports, best-practice guides, and especially customer success stories/case studies—to demonstrate value, build credibility, and support sales/CSM-led expansion conversations.
• Partner closely with Customer Success Managers, Sales, and Product teams to identify expansion signals, coordinate content and messaging for upsell/cross-sell campaigns, QBRs, and targeted ABM plays that accelerate land-and-expand motions.
• Proactively mitigate retention risk through triggered “save” and re-engagement programs based on behavioral signals, health score alerts, and usage trends.
• Own and scale a best-in-class customer advocacy and reference program: identify advocates, produce compelling case studies, video testimonials, peer references, and secure placements in speaking/conference opportunities to generate high-quality customer stories that fuel marketing and sales. 
• Manage the end-to-end lifecycle campaign calendar and communication orchestration across email, nurture tracks, customer portal, webinars, events, and cross-functional touchpoints—ensuring seamless alignment between marketing, sales, and CS for consistent, impactful messaging.
• Establish, track, and report on core KPIs, including adoption rates, time-to-value, feature usage growth, influenced expansion revenue, churn reduction, NPS impact, reference pipeline health, and overall program ROI.
• Collaborate cross-functionally with Product Marketing, Content, Creative/Brand, RevOps, and Sales to maintain messaging consistency and maximize impact across all customer interactions.
• Evaluate and enhance the annual Customer User Group meeting from branding and programming perspectives, while developing year-round programming inspired by its core principles.
• Partner with Customer Success and Leadership to launch and pilot a Customer Advisory Board program.  

What success looks like in the first 6–12 months 

• Launch/refine core lifecycle journeys (e.g., onboarding, 90-day adoption, expansion nurture, renewal re-engagement, advocacy) and supporting cohort campaigns.
• Collaborate with CX to elevate pre-, during-, and post-promotion for the annual Customer User Group event.
• Drive measurable increases in key adoption metrics (e.g., active users, module/feature usage).
• Deliver quantifiable contributions to influenced expansion and renewal revenue through coordinated upsell campaigns and ABM efforts.
• Produce high-quality customer stories, case studies, and testimonials to support marketing, sales, and reference programs.
• Improve customer NPS, health scores, and retention through targeted, value-focused marketing touchpoints.

REQUIRED SKILLS

• 3-5+ years of B2B SaaS experience in customer marketing, lifecycle marketing, retention marketing, or customer success marketing—ideally in complex, regulated environments like healthcare.
• Proven success driving adoption, expansion revenue, and retention through coordinated post-sale programs, including ABM/account-based expansion and cohort campaigns.
• Strong experience partnering with Customer Success/Account Management teams to align on customer health, expansion opportunities, and joint programming.
• Hands-on expertise with marketing automation (HubSpot required) and CRM (Salesforce preferred) for segmentation, personalization, and campaign orchestration.
• Experience with implementing and managing ABM tools and technology, e.g. DemandBase or 6Sense preferred
• Exceptional project management, cross-functional collaboration, and communication skills to align content, messaging, and timing across marketing, sales, and CS.
• Data-driven approach: skilled at defining KPIs, analyzing performance, and optimizing programs for ROI.
• Experience building and managing customer advocacy/reference programs, with a track record of producing compelling case studies in regulated industries.
• Ability to distill complex healthcare revenue cycle concepts into clear, persuasive customer communications.