Key Facts

Remote From:

Anywhere

Full time

Senior (5-10 years)

English

Hard Skills

Other Skills

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Creative Design
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Creative Thinking
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Time Management
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Strategic Planning
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Detail Oriented
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Verbal Communication Skills

Roles & Responsibilities

First degree in Marketing, Business, or related field.
Minimum three (3) years’ experience in marketing and/or advertising.
Demonstrated experience conducting and interpreting market research.
Experience managing multi-channel campaigns.

Requirements:

Lead development of integrated marketing strategies aligned with corporate objectives, including extensive market research (segmentation, benchmarking, demographics, and trend analysis) to identify growth opportunities and refine product positioning.
Develop and oversee multi-channel product marketing plans, analyze market, media, and performance data to inform budgeting and resource allocation, and monitor campaign outcomes for ROI.
Manage the full lifecycle of marketing campaigns—from research and brief development to creative review, media coordination, post-campaign analysis—and collaborate with Digital Media, Corporate Communications, Product Development, and external agencies.
Ensure brand consistency and regulatory compliance across all communications, maintain a centralized marketing calendar, ensure content accuracy, and distribute collateral across sales channels.

The Jamaica National Group

About The Jamaica National Group

On February 1, 2017, The Jamaica National Group, a powerful, Jamaican mutually-owned global business, became a reality and the country’s third largest commercial bank, JN Bank, was launched.Following the re-submission of the Jamaica National Building Society (JNBS) application for a commercial banking license in November 2013 to the Bank of Jamaica (BOJ), the application was approved by the BOJ in February 2015. The country’s third largest financial institution at the time, the Society commenced the process to convert the building society into a commercial bank and to restructure the JN Group.The JN Group has been restructured to ensure compliance with the new Banking Services Act. The reorganisation of the JN Group involved the establishment of the JN Financial Group, a financial holding company, which will own the new JN Bank and all other companies in the JN Group that offer financial services.These companies are:• JN Fund Managers Ltd. (JNFM)• JN Life Insurance Ltd. (JN Life)• JN Money Services Ltd. (JNMS)• JN Small Business Loans Ltd. (JNSBL)• JN Cayman Ltd. JN General Insurance Ltd. (JNGI) A Non-Financial Holding Company, the MCS Group has also been established to take ownership of non-financial entities in The Jamaica National Group.These non-financial entities are:• Jamaica Automobile Association (JAA)• JN Properties Limited• Management Control Systems (MC Systems) The Creative Unit (TCU) Total Credit Services Limited (TCS)Both the JN Financial Group and the MCS Group and the entities under their control will be under the direct control of The Jamaica National Group. All members’ rights under mutuality will be transferred to The Jamaica National Group and JN Bank account holders will automatically become a member of The Jamaica National Group.

Founded: 2018

Company size: 1001 - 5000

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Job description

This is a remote position.

Job Title: Senior Brand Specialist

Company: JN Group

Location: Fully Remote within Jamaica; travel required

Employment Type: Full-Time, Permanent

Level: Supervisory

About Us:

We are The Jamaica National Group Limited, representing a globally respected brand, boldly finding ways to enrich lives and build better communities. Our core values make us who we are and are demonstrated in everything we do; rooted in RESPECT we believe our everyday jobs contribute to something bigger than ourselves. We are dependable and pride ourselves in our authenticity and in the transparent solutions we create that bring value to our customers.

The Role

The JN Group Marketing Dept. is seeking a results-driven Senior Brand Specialist to lead research-informed marketing strategies and strengthen brand performance. This supervisory role requires strong analytical capability, disciplined execution, and the ability to deliver timely, accurate outputs that support strategic decision-making.

Key Responsibilities

Brand & Marketing Strategy Development

Lead the development of integrated marketing strategies aligned with corporate objectives.
Conduct extensive quantitative and qualitative market research, including customer segmentation analysis, competitor benchmarking, demographic studies, and trend analysis.
Interpret research findings to identify growth opportunities, refine targeting strategies, and improve product positioning.
Translate data into clear recommendations that inform brand strategy, product messaging, and campaign direction.
Ensure all communications maintain brand consistency and full compliance with legal and regulatory standards.

Marketing Planning & Performance Monitoring

Develop and oversee comprehensive product marketing plans across digital and traditional channels.
Gather and analyze market, media, cost, and product performance data to inform budgeting and resource allocation.
Monitor product performance in the market and recommend adjustments to strategy based on measurable outcomes.
Prepare structured management reports that provide clear insights into campaign effectiveness, return on investment, and customer engagement trends.

Campaign Execution & Cross-Functional Coordination

Manage the full lifecycle of marketing campaigns, including research, brief development, creative review, media coordination, and post-campaign analysis.
Collaborate with Digital Media, Corporate Communications, Product Development, and external agencies to execute product launches, promotions, and retail initiatives.
Develop and maintain a centralized marketing calendar to ensure alignment across channels.
Oversee fact checking, content accuracy, and message clarity across all promotional materials.
Ensure marketing collateral is effectively distributed across sales channels and stakeholder groups.

What Success Looks Like

Research-driven marketing strategies that improve product performance and customer acquisition.
Campaigns executed within approved budgets and aligned with corporate objectives.
Clear, data-backed reporting that supports executive decision-making.
Consistent brand positioning across all channels.
Timely and accurate submissions that meet organizational standards.

Requirements

Education & Experience

First degree in Marketing, Business, or related field.
Minimum three (3) years’ experience in marketing and/or advertising.
Demonstrated experience conducting and interpreting market research.
Experience managing multi-channel campaigns.
Project management exposure is an asset.

Core Competencies

Strong analytical thinking and data interpretation skills.
Creative Thinking
Strategic planning and execution capability.
Excellent written and verbal communication skills.
Ability to manage multiple priorities with minimal supervision.
Effective relationship management and cross-functional collaboration skills.

Benefits

Competitive compensation.
Enterprise-level brand exposure across a national portfolio.
Opportunity to lead high-impact, research-driven marketing initiatives.

Apply Today!

If you have a strong track record of translating research into high-impact marketing strategies and delivering measurable brand results, apply by February 22, 2026.