4+ years of experience as Digital Marketing Executive or similar role with hands-on PPC, Google Ads, and paid display campaigns across networks (GDN, AdRoll, Meta, TikTok, Native programmatic)
Strong understanding of digital marketing concepts, best practices, and web analytics using tools such as Google Analytics and Google Tag Manager
Experience with B2C social media (Meta, TikTok, LinkedIn), email campaigns, SEO/SEM, and familiarity with ad serving tools (DART, Atlas)
Google Ads and Bing certifications, excellent communication, analytical skills, and proficiency in Excel
Requirements:
Plan, execute, and optimize online marketing campaigns across digital channels to drive growth and revenue
Manage and optimize PPC campaigns (Google Ads, Facebook/Instagram, TikTok, LinkedIn) to maximize ROI
Monitor performance with analytics tools (Google Analytics, Google Tag Manager) and translate data into actionable insights
Create compelling content and collaborate with cross-functional teams to reinforce and scale marketing efforts
Job description
This is a remote position.
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Please note, as an independent contractor, you will be responsible for making all necessary contributions to your local or state government (such as income taxes, social security, health insurance, etc.).
Requirements
Proven minimum of 4 years of experience as Digital Marketing Executive or similar role ( experience in PPC, Google AdWords, Paid Display Advertising (GDN, AdRoll, Meta, TikTok, Native & Programmatic), Google Tag Manager and Google Analytics
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media (Meta, TikTok, LinkedIn), Google Adwords and email campaigns, and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
Google Ads and Bing Certified
Strong Excel Skills
Proven success implementing new PPC campaigns and achieving excellent ROI
Ability to analyze client traffic from digital media buys to gauge success and adjust strategies
Understand the relationships between SEO and PPC campaigns, and how they work in conjunction with one another in larger search marketing strategy
