Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

Qualitative Analysis Quantitative Research Market Analysis Design Research Concept Analysis Consumer Behaviour Cross-Functional Collaboration System Monitoring Ad Hoc Testing Development Testing Stakeholder Communications Brand Management Business Concepts Business Intelligence Tools Mathematical Statistics Design Research Social Influences

Other Skills

•
Analytical Skills
•
Empathy
•
Team Oriented

Roles & Responsibilities

MBA (Marketing) with minimum 4-5 years of experience in qualitative/quantitative research
Significant knowledge of basic statistics
Knowledge of market research methodology and tools
Strong analytical/data interpretation skills and understanding of consumer behavior

Requirements:

Design effective and efficient measurement approaches with agency partners to track brand performance
Collaborate with brand teams to drive execution of briefs and evaluate research designs from the agency
Leverage insights to drive business growth and identify new ways of testing concepts, products, and communications
Triangulate multiple data sets, including internal monitoring tools, to identify trends and early indicators of brand/product performance

Job description

This is a remote position.

Job Purpose

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.

Principal Accountabilities

· Design effective & efficient ways along with the agency partners to measure & track brand performance

· Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

· Work closely with the brand team & leverage insights to drive business growth

· Identify new & effective ways of testing concepts, products & communication

· Evaluate & pilot new tools & agencies esp. in the digital space

· Leverage internal monitoring tools to derive insights

· Triangulate multiple data sets to identify trends and early indicators of brand/product performance

Operating Network

Internal

R&D

Consumer Insights Manager

PD Manager

Brand Managers

Finance Team

External

Market Research Agencies

Requirements

Role Requirements / Specifications

MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills

Business Understanding

Knowledge of market research methodology and tools

Basic knowledge of statistics

Knowledge of consumer understanding and behaviour

Skills

Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player