This is a remote position.
Vision Development: Define and communicate the product vision, ensuring alignment with business goals and customer needs.
Brand Advocacy: Act as the voice of the product within the organization, advocating for customer needs and market demands.
Event Participation: Plan and participate in industry events, webinars, and trade shows to promote products and engage with potential customers.
Market Research: Conduct research to understand customer needs, market trends, and competitive landscape.
Product Positioning: Develop clear and compelling product positioning and messaging that resonates with target audiences.
Go-to-Market Strategy: Create and execute go-to-market strategies for new product launches or feature releases.
Cross-Functional Collaboration: Work closely with product management, sales, sales enablement, and dedicated marketing lead to ensure alignment on product strategy and messaging.
Stakeholder Collaboration: Act as the primary point of contact for stakeholders, gathering feedback and ensuring their needs are addressed.
Continuous Improvement: Advocate for continuous improvement processes, promoting best practices in product development and user experience.
Campaign Development: Design and implement marketing campaigns (with Marketing Leader) to drive awareness, top of funnel leads, and adoption of products with growth marketing.
Performance Analysis: Monitor and analyze product performance metrics and campaign results, using insights to optimize strategies.
Customer Feedback: Gather and analyze customer feedback to inform product development and marketing strategies.
Internal Communication: Communicate product updates and marketing initiatives to internal stakeholders to ensure everyone is informed.
Competitive Analysis: Regularly analyze competitor offerings and market positioning to identify opportunities and threats.
Product Launches: Lead the planning and execution of product launches, ensuring all teams are prepared and aligned
