Cold Email & LinkedIn Outreach Specialist

This is a remote position.

Position Overview:

Job Title: Cold Email & LinkedIn Outreach Specialist

Company: NetConnect Digital Agency

Department: Business Development / Sales
Market: United States
Location: India (Remote)
Job Type: Full-time | Remote
Experience Level: 2+Years

Working Hours: Flexibility required for overlap with US Eastern Time (minimum 3–4 hours daily overlap)

About Net Connect Digital

Net Connect Digital is a US-based web development and digital marketing company specializing in websites and growth solutions for small businesses, home service companies, non-profits, and creative professionals. We serve clients primarily across East Coast metro markets, including New York, Boston, Philadelphia, Washington DC, Atlanta, and Miami. We are growing our direct client acquisition efforts and seeking a motivated outreach specialist to help drive that growth.

Role Summary

We are looking for an experienced Cold Email & LinkedIn Outreach Specialist based in India to execute and manage outbound lead generation campaigns on behalf of our business development team. You will work closely with Brad Leiphart (Owner) and Alpita (Business Development Representative) to identify prospects, craft personalized messaging, execute multi-channel outreach sequences, and generate qualified meetings with potential clients.

Requirements

Key Responsibilities

Cold Email Outreach

•       Build, manage, and optimize cold email campaigns using Instantly.ai as the primary sending platform, along with Apollo.io and similar tools for prospecting and list building

•       Research and build targeted prospect lists based on ideal customer profiles (ICPs) defined by the team

•       Write and A/B test personalized email copy tailored to specific industries (home services, moving companies, non-profits, small businesses)

•       Manage email deliverability, including domain warm-up, inbox rotation, SPF/DKIM/DMARC monitoring, and sender reputation

•       Set up and maintain multi-step email sequences with appropriate follow-up cadences

•       Track and report on key metrics: open rates, reply rates, bounce rates, and meetings booked

LinkedIn Outreach

•       Execute LinkedIn outreach campaigns using LinkedIn Sales Navigator

•       Send personalized connection requests and follow-up messages to targeted decision-makers

•       Engage with prospect content (likes, comments, shares) to warm up leads before direct outreach

•       Manage LinkedIn profiles and activity on behalf of team members as needed

•       Coordinate LinkedIn outreach sequences with cold email campaigns for multi-touch engagement

CRM & Data Management

•       Log all outreach activity, responses, and lead status updates in Zoho CRM

•       Maintain clean, organized prospect data with proper tagging and segmentation

•       Hand off qualified leads and booked meetings to the BDR (Alpita) and/or Brad for follow-up

•       Generate weekly reports on outreach performance, pipeline activity, and conversion metrics

Strategy & Optimization

•       Continuously test and refine messaging, targeting, and outreach timing based on performance data

•       Research and identify new prospect segments, verticals, and geographic markets to target

•       Stay current on best practices for cold email deliverability and LinkedIn outreach compliance

•       Suggest and implement process improvements to increase efficiency and conversion rates

•       Leverage AI tools to accelerate prospect research, generate and refine email copy variations, personalise outreach at scale, and analyse campaign performance data

Required Qualifications

•       2+ years of hands-on experience running cold email outreach campaigns (not just strategy – actual execution)

•       2+ years of experience with LinkedIn outreach and LinkedIn Sales Navigator

•       Proven experience with Instantly.ai for cold email campaign management; additional experience with Apollo.io, Smart Lead, Lem list, or Woodpecker is a plus

•       Strong understanding of email deliverability fundamentals (domain warm-up, DNS records, inbox rotation, spam avoidance)

•       Experience with CRM systems (Zoho CRM preferred; HubSpot or Salesforce experience acceptable)

•       Excellent written English with the ability to write natural, personalized outreach messages that do not sound templated

•       Strong attention to detail and ability to manage high-volume outreach without sacrificing quality

•       Self-motivated and able to work independently with minimal supervision in a remote environment

•       Experience using AI tools (ChatGPT, Claude, or similar) to assist with prospect research, email copywriting, personalization at scale, and campaign optimization

•       Reliable internet connection and a professional remote work setup

Preferred Qualifications

•       Experience generating leads for web development or digital marketing companies

•       Familiarity with B2B lead generation targeting small businesses and home service industries in the US market

•       Experience with Zoho One ecosystem (CRM, automation, workflows)

•       Knowledge of lead enrichment and prospecting tools (ZoomInfo, Clearbit, Hunter.io, etc.)

•       Experience with outreach automation and workflow tools (Zapier, Zoho Flow, Pabbly Connect, or similar)

•       Understanding of the US small business landscape and buying cycles.

Tools & Platforms

•       Cold Email: Instantly.ai (primary), Apollo.io, Smart lead

•       LinkedIn: LinkedIn Sales Navigator

•       CRM: Zoho CRM

•       Automation: Zapier, Zoho Flow, Pabbly Connect

•       Communication: Microsoft Teams

•       Reporting: Google Sheets / Zoho Analytics

•       AI: ChatGPT, Claude, or similar for copywriting, research, and personalization

Benefits

Compensation & Benefits

•       Competitive salary commensurate with experience (paid in INR or USD)

•       Performance-based bonuses tied to meetings booked and pipeline generated

•       Opportunity to grow into a team lead role as the outreach function scales

•       Exposure to the US digital services market with professional development opportunities

•       Flexible remote work environment

How to Apply

Please submit your resume along with a brief cover letter that includes:

•       Your experience with specific cold email and LinkedIn outreach tools

•       Examples of campaigns you have managed (metrics such as open rates, reply rates, and meetings booked)

•       A short sample outreach email you would send to a US-based moving company that needs a new website