Sr. Lifestyle Writer (Real Estate)

GREENPARK 's continued success is dependent on the strength and depth of our valued long-term client relationships.

Why the job exists

• To create SEO-optimised website content to boost site traffic.
• To support the Managing Editor in management of content and team (when required).
• To be a gatekeeper of editorial quality on site.
  

What the job covers

• Writing 8 articles per month, based on performance reporting, market needs and editorial brief. 
• Conduct basic article editing and article optimization for SEO.
• Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.
• Communication with clients and brands.
• Monitoring search trends for new opportunities to grow traffic.
• Creative content ideation for ways to build the brand and support Greenpark clients’ goals.
• Liaise with the SEO team to identify key areas of optimisation and content creation.
• Working with the Editorial team to align the monthly publishing plan.
  

Responsibilities

• Write SEO-optimised articles (including but not limited to topics on lifestyle, real estate, architechture) and copy for videos/other assets based on the content plan, working along with the client on the review process.
  
• Attend immersion/briefing meetings with client and internally
• Help to define the content calendar for the upcoming assigned projects.
• Help to maintain a CMS platform which operates as an asset bank and newsroom model-writing, leading and overseeing publishing a high volume of written content, videos, and photos (produced in-house).
• Reviewing all recently published content to ensure editorial and SEO standards are met.
• Updating the homepage on a weekly basis.
• Updating all areas of the site monthly for seasonal freshness, including main category pages, navigation items,  product carousels.
• Help to plan and maintain the article production and coordinating with the studio to ensure high quality and relevant outputs.
• Help to guarantee production deadline and targets for the Green Park projects.
• Assisting on the transcreation of content, as needed.

• Optimisation and creation of articles using SEO best practice as required.
• Creation of newsletters that align with key editorial narrative and audience needs.
• Collaborate with the Greenpark team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
  
• Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all times.