Paid Media Lead

Paid Media Lead

Role Overview: 

The Paid Media Lead is responsible for overseeing a client portfolio, leading the paid media strategy, and managing both campaign delivery and client communication within a team of paid media specialists.

Purpose:

• Drive impactful, strategic paid media efforts for the client portfolio.
• Foster innovation and collaboration to align with client needs and agency goals.
• Mentor and support team members where required, fostering a positive team culture.
• Ensure client satisfaction and proactively pursue account growth opportunities.

Responsibilities: 

• Communication & Collaboration: Maintain open, cross-department communication, building strong client relationships.
• Strategy & Campaign Delivery: Execute paid media strategies, identifying opportunities for growth within the team.
• Thought Leadership & Mentorship: Promote agency visibility through thought leadership and foster team professional growth.
• Owns overall paid media strategy and roadmap for clients, leading paid strategy within our client facing teams.
• Thinking beyond Google - producing strategies which extend across multiple channels.
• Manages paid media strategies end-to-end including research, implementation and reporting - working closely with colleagues on deeper research where needed.
• Identifies new opportunities and connects media plans to business plans to ensure commercial success.

Works closely with:

• SEO and data teams to develop and implement unified search strategies
• The Creative Team, ensuring UX and landing page best practices are being implemented
• The Account Managers and Sales Teams, supporting with new business and upsell opportunities, including large client pitches
• The Head of Paid Media in identifying service improvements and contributing to the objectives of the team as well as mentoring and training peers

Marketing:

In this role, you will be expected to contribute both independently and collaboratively at the department level to drive the overall success of our marketing efforts. You will play an active role in thought leadership initiatives that support lead generation and help maximise the department’s impact. This includes contributing to a range of activities such as blogging, content creation, event support, and other marketing tasks. Your proactive involvement in these areas will be key to ensuring we consistently deliver high-quality marketing outputs and fully leverage the capabilities of the department.

Key Marketing Responsibilities: 

• Collaborate with the marketing team to provide insights and ideas for campaigns and content
• Stay informed on the latest digital marketing trends, sharing knowledge with colleagues and clients
• Assist in executing marketing campaigns and content that drive results and meet client KPIs
• Be involved with thought leadership initiatives, promoting yourself and Hallam through a variety of channels

Workplace Culture:

At Hallam, we believe that a positive and inclusive workplace culture is the foundation of our success. Every employee plays a crucial role in fostering this environment by embodying and promoting our company values in their daily work and interactions. Whether collaborating with colleagues, engaging with clients, or driving innovation, we expect our team members to champion integrity, respect, and creativity. Together, we are committed to building a workplace that encourages growth, inclusivity, and excellence, ensuring that our values are reflected in everything we do.

Key Workplace Culture Responsibilities:

• Uphold and embody the agency’s core values in daily work and interactions with clients and colleagues
• Promote a positive, inclusive, and dynamic workplace environment
• Support initiatives that enhance employee engagement, learning, and well-being

BCorp: 

In senior leadership roles such as Director or Head of Department at our digital marketing agency, you will play a pivotal role in promoting the overall success of the Company. As a key leader, you are expected to act in good faith to advance the Company’s mission of benefiting its members, while also having a material positive impact on society and the environment. Your decisions will be made with careful consideration of long-term consequences, the well-being of employees, and the nurturing of strong relationships with clients, suppliers, and other stakeholders. Additionally, you will ensure that the Company maintains a reputation for high standards of business conduct and operates in a manner that positively impacts the community and the environment. You will also ensure fairness among all members of the Company while driving its strategic objectives forward.

Key BCorp Responsibilities:

• Actively contribute to the company’s sustainability and social impact goals as part of its BCorp certification
• Encourage sustainable and ethical business practices within your team and across the agency
• Support diversity, equity, and inclusion initiatives within the workplace and in client engagements

DEI:

At our digital marketing agency, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and empowered. Regardless of your role, you will be responsible for contributing to this culture by embracing diversity, promoting equity, and supporting an inclusive environment where different perspectives are encouraged and respected. We expect all employees to actively engage in DEI initiatives, challenge bias, and collaborate to create a workplace that reflects the diverse communities we serve. Your commitment to DEI is crucial to driving innovation, fostering teamwork, and ensuring that all voices are heard and respected.

Key DEI Responsibilities:

• Foster inclusivity through being a welcoming and respectful colleague, valuing diverse perspectives and treating all fellow Hallamers, clients, and stakeholders with dignity and respect
• Promote equal opportunities by actively supporting initiatives that ensure all team members have equal access to opportunities for growth, development, and advancement
• Challenge bias by recognising and addressing unconscious biases, fostering open dialogues about diversity, equity, and inclusion within the team and across the organisation
• Be an ally by supporting underrepresented groups by listening, advocating, and actively participating in efforts to create a more diverse and inclusive workplace
• Lead by example by modelling inclusive behaviour in all interactions and decisions, ensuring that diversity and equity are prioritised in both day-to-day operations and long-term strategies.