Director, Demand Generation

At Replicant, we believe AI should work for people, starting with customer service. That’s why we built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence and AI agents that act like your best reps.

Our AI agents handle millions of calls every month for Fortune 500 companies and high-growth innovators. From processing payments to booking appointments and authenticating users, they help customers get what they need instantly, 24/7. Meanwhile, our real-time conversation insights help contact center leaders coach better and improve every interaction.

We’re leading the shift from legacy systems to AI-first service, powered by large language models (LLMs) and designed for enterprise scale, security, and empathy. If you’re excited by the potential of LLMs, voice AI, and building category-defining technology with a kind, ambitious team, you’ll love it here.

Replicant is seeking a Director of Demand Generation to own and scale our marketing-led pipeline strategy and execution. In this role, you’ll build and lead a scalable top-of-funnel engine that accelerates growth, engages our target buyers, and drives measurable ROI across digital, ABM, and field channels.

You’ll partner cross-functionally with Sales, BDRs, RevOps, and Brand & Product Marketing to ensure full-funnel alignment — from awareness to opportunity creation and progression. You’ll lead a high-performing team of three strong individual contributors (Demand Gen, ABM, and Field Marketing), setting the strategy, frameworks, and KPIs that fuel predictable, marketing-sourced pipeline growth.

The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or data-driven technology company, bringing a mix of strategic leadership, analytical rigor, and hands-on execution. This role will report into the VP of Marketing.

What you’ll do

• Own Replicant’s marketing-led pipeline number: Define the strategy, programs, and budget that deliver predictable growth aligned with business goals.

• Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages.

• Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting

• Set priorities and coach the team: Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health.

• Be a player-coach: While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter.

• Partner with Corporate Marketing and Product Marketing teams: Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.

What you’ll bring

• Proven leader with 6+ years of B2B SaaS marketing experience and 2+ years managing multi-function demand teams (Digital Demand Gen, ABM, and/or Field); ideally within data, AI, or enterprise technology.

• You have a track record of driving measurable pipeline growth. You’ve built and scaled marketing systems that directly contribute to revenue, not just leads.

• Strategic operator and coach. You’re comfortable rolling up your sleeves and can operate in a fast-moving startup environment, but you’re also skilled at setting vision, creating clarity, and empowering teams to execute with accountability and alignment.

• Deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage.

• Analytical and data-fluent. Comfortable interpreting pipeline metrics, salesforce data, and ROI dashboards to drive decisions and communicate impact.

• Collaborative, business-minded marketer. You build trusted partnerships with GTM and Exec teams, and thrive in a fast-paced, high-growth environment.

For all full-time employees, we offer:

🌴 In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal

🖥️ Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them

📍 Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar

🏋️ Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being

💸 Compensation that matches your impact: competitive salaries in the company you’re helping to build

📈 Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company

Our Values

Replicant has three core values. It is critical that everyone who joins the team feels excited and moved by these values as every new team member makes an impact on our culture.

Blade Runners: We take ownership and pride to influence the outcomes of our goals. We are successful, and like a Blade Runner, use the tools at our disposal to reach our objectives. We value open and honest communication and proactively seek feedback along the way. We are a company driven to grow and achieve both individually and as a team.

Bread Makers: We are humble and strive toward an egalitarian culture. No task is too big or too small. We work together to achieve our goals and develop our company mission. We believe that the whole is greater than the sum of its parts in everything that we do.

Självdistans (Self-Distance): Självdistans is Swedish for self-distance. It's the ability to critically reflect on oneself and one's relations from an external perspective. With this in mind, we act with objectivity and always remember that we are not our work. There's no perfect science to growing a team or business, but we trust everyone at Replicant to point out our blind spots and humbly admit their own.

Replicant is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at talent@replicant.ai and we’ll work to meet your needs.