Google Search Ads Specialist - Trust20

Google Search Ads Specialist (Contract)

Company: Trust20 
Type: Contract
Rate: ~$70/hour

Role Overview

Trust20 is a digital food-safety training company serving restaurants, hospitality, healthcare, education, and food manufacturing. We’re hiring a Senior Google Search Ads Specialist to own and optimize high-intent Search campaigns focused on revenue efficiency and lead quality.

Responsibilities

• Own end-to-end Google Search Ads strategy and execution
• Build and optimize keyword-driven campaigns for B2B and B2C training products
• Manage account structure, match types, bidding, budgets, and negatives
• Write and continuously test high-intent ad copy aligned to compliance and training needs
• Optimize for purchases and qualified leads (not vanity clicks)
• Monitor and improve CPA, CAC, conversion rate, and ROAS
• Ensure accurate conversion tracking (Google Ads, GA4, GTM)
• Identify search-term insights to improve funnel
• Provide clear, concise reporting with recommendations tied to revenue

Requirements

• 5–8+ years hands-on Google Search Ads experience
• Demonstrated success scaling high-intent Search campaigns
• Deep expertise in keyword strategy, match types, and query mining
• Strong understanding of conversion tracking and attribution
• Comfortable optimizing for both self-serve purchases and sales-assisted funnels
• Independent, detail-oriented, and ROI-driven