Key Facts

Remote From:

Anywhere

Full time

Expert & Leadership (>10 years)

115 - 115K yearly

English

Hard Skills

B2B Advertising Strategic Positioning Brand Management Lead Generation Media Management Media Relations Project Management Content Creation Predictive Analytics Conversion Marketing Audience Segmentation Medical Practice Management Software Search Engine Optimization Public Relations Product Marketing Exploratory Data Analysis Consumer Behaviour Lead Generation Content Management Trade Show Sales Sales Funnel Marketing Software Content Strategy External Marketing Marketing Performance Measurement And Management Tax Software Content Creation Connected Devices Competitive Analysis Regulatory Compliance Artificial Intelligence Market Analysis Campaign Management Sales Development Personalized Marketing Press Releases Biomarkers Marketing Collateral Email Marketing Cross-Functional Collaboration Online Communication Task Management Stakeholder Communications Data Analysis Expressions (DAX)

Other Skills

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Team Management
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Mobile Apps
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Non-Verbal Communication
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Team Leadership
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Ability To Meet Deadlines
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Time Management
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Creative Design
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Strategic Thinking

Roles & Responsibilities

Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree is preferred
8-10 years of demonstrated success in brand management or marketing, ideally within SaaS startups
Strong ability to analyze data and trends, turning insights into actionable strategies
Exceptional written and verbal communication skills to influence stakeholders and collaborate effectively across organizational levels

Requirements:

Collaborate with sales and business development teams to define target audience profiles, optimize the sales funnel, and implement lead-generation campaigns across email marketing, webinars, trade shows, and other channels
Develop and implement comprehensive brand strategies aligned with business objectives, defining brand positioning, messaging, and differentiators to establish and maintain market presence
Plan and execute strategic public relations campaigns, manage media relations including press releases, interviews, and speaking engagements to elevate the company's visibility and mitigate risks
Design and oversee a robust content strategy; supervise content production for digital platforms (websites, blogs, social media, email newsletters) and ensure consistent tone, messaging, and branding

Job description

CopilotIQ is delivering the first AI-driven platform for the 60 Million older Americans with chronic conditions like diabetes, CHF, and hypertension, with a goal of adding five great years to their lives. CopilotIQ is using connected devices, mobile applications, and a clinician management and automation app to build a longitudinal understanding of patient health to drive artificial intelligence. The system is using predictive analytics with a biomarker feedback loop to build a flywheel for continual improvement. Much like a pilot has a computer and person sitting next to them to ensure they stay safe, we believe every patient deserves to have someone watching over them and ensuring they are healthy

What is the Director, B2B Marketing role?

We are seeking an experienced and strategic Director, B2B Marketing to join our marketing and sales leadership team, reporting directly to our Chief Executive Officer. As the Director B2B Marketing, you will be focusing on competitive positioning, B2B lead generation, external communications, PR, content strategy SEO. Additionally, you will be responsible for developing and executing comprehensive marketing strategies that elevate our brand and enhance market visibility. This role requires a combination of strategic thinking, creative vision, and strong leadership skills to effectively drive results.

What You’ll Be Doing:

Collaborate with sales and business development teams to define target audience profiles and optimize the sales funnel. Develop and implement lead-generation campaigns utilizing email marketing, webinars, trade shows, and custom marketing strategies directed to businesses. Produce persuasive marketing materials to support lead acquisition and nurture prospects through the pipeline.
Develop and implement comprehensive brand strategies that align with overall business objectives and leverage insights from target audience research. Define brand positioning, messaging, and unique differentiators to establish and maintain a strong market presence.
Create compelling narratives around products to effectively communicate their value and differentiate them in the market. Work closely with product teams to align marketing efforts with product features and benefits.
Plan and execute strategic public relations campaigns to elevate the company's reputation and visibility. Monitor media coverage and industry developments to identify opportunities and address potential risks proactively. Oversee the creation and distribution of press releases, manage media interviews, and coordinate speaking engagements to highlight key initiatives and milestones.
Design a robust content strategy tailored to business goals and audience needs. Supervise the production of compelling content for digital platforms, including websites, blogs, social media, and email newsletters. Maintain consistency in tone, messaging, and branding across all content outputs.
Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify industry trends and opportunities. Use data-driven insights to refine marketing initiatives and measure brand performance.
Stay informed about evolving industry trends, tools, and best practices. Pursue professional growth opportunities to enhance marketing expertise and innovation.
Ensure all marketing activities adhere to applicable regulations, industry standards, and ethical guidelines. Uphold and promote the company’s core values in all marketing endeavors.

What You’ll Bring:

Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree is preferred.
8-10 years of demonstrated success in brand management or marketing, ideally within the SaaS sales and startup environments.
Strong ability to analyze data and trends, turning insights into actionable strategies.
Exceptional written and verbal communication skills to influence stakeholders and collaborate effectively across organizational levels.
Expertise in managing multiple projects, setting priorities, and meeting deadlines in a dynamic environment.
Familiarity with marketing platforms and tools, including email marketing, SEO, PPC, CRO, project management, and content creation/design.
Proven ability to build and inspire high-performing teams, fostering growth and accountability.
Experience creating custom marketing campaigns, managing trade shows, organizing webinars, and crafting press releases.