Social Media Manager

Our US Partner Client is the premier destination for parents and caregivers seeking exceptional quality toys, dolls, and accessories for children ages 0-12. Theyve built their reputation as the trusted curator of beautiful, safe, and durable playthings that inspire meaningful development and create lasting childhood memories.

As the Social Media Manager, you will oversee content management across the clients social media platforms, including Instagram, TikTok, Pinterest, and others. Responsibilities include content creation, photo/video editing, caption writing, and audience growth.

This is a full-time role, on a US shift and on a Work from home set-up.

If you have the right skill set, this may be your opportunity to enter this fast-growing organization.

DUTIES AND RESPONSIBILITIES:

• Creating very engaging content (video, photos) for Instagram, TikTok and Youtube

• Constructing a monthly content calendar (in collaboration with the company) to strategize and plan content out weeks in advance

• Engaging with customer posts and UGC to build community relationships and responding to comments and mentions in a timely manner

• Managing our Instagram page to ensure it looks professional and drives maximum engagement

• Creating weekly stories with polls, questions, etc., anything to drive engagement and input from our viewers

• Grow our follower count on Instagram and TikTok and progressively improve the engagement of our posts

• Identifying micro-influencers and brand advocates who align with our brand values, and reaching out to them to begin potential partnership discussions

• Tracking performance metrics and creating regular reports on growth, engagement and conversion rate and making data-driven recommendations

• Manage Pinterest account to keep pins up to date

• Monitoring brand mentions, industry trends and competitor activity to inform content strategy

QUALIFICATIONS:

• At least 3-5 years of solid social media management experience (specifically for brands, not just personal accounts)

• Successful track record of managing US/Canadian social media accounts with at least 10K followers

• Demonstrated success with video content creation - particularly important given TikTok's prominence and Instagram Reels

• Proven experience in e-commerce social media marketing, ideally in lifestyle, parenting, or children's products sectors

• Deep understanding of Instagram/TikTok/Youtube/Pinterest trends, best practices, algorithms, and emerging trends

• Advanced skills in photo and video editing tools (Canva, Adobe Creative Suite, Capcut, etc.)

• Experience with social media analytics and reporting tools - ability to interpret data and make strategic recommendations

• Experience creating UGC-style content that feels authentic and drives engagement

• Experience with community building - not just posting content, but fostering genuine engagement

• Basic SEO knowledge and understanding how social media impacts search visibility and using appropriate keywords

• Understanding of parenting/family market dynamics and ability to create content addressing child safety, development, and quality concerns is a plus

• Experience with Shopify integration for social commerce is a plus