Performance Marketing Manager - full remote

• Location: Full remote

• Contract type: Full-time (freelance or permanent role) 

• Required experience: Minimum 4–5 years 

• Industry: Healthtech / E-Therapy 

• Own end-to-end management of Google Ads campaigns (Search, Performance Max, Display, YouTube), with deep knowledge of best practices and optimization frameworks. 

• Manage and optimize Meta Ads and TikTok Ads campaigns, ensuring strategic consistency across channels. 

• Plan and manage growing budgets, maximizing efficiency, scalability, and profitability (CPL, CAC, LTV/CAC). 

• Analyze data, performance, and funnels, delivering clear, actionable, decision-oriented reporting. 

• Ideate, test, and launch new ad copy and creatives (static and video), with a continuous testing approach aimed at identifying top-performing assets. 

• Constantly experiment with new formats, channels, audiences, and strategies. 

• Work closely with the Executive Team, with a real opportunity to have a direct impact on business growth. 

• Contribute to building and strengthening a data-driven and performance-driven company culture.  

Requirements 

• 4–5+ years of experience in performance marketing, with strong specialization in Google Ads. 

• Solid hands-on experience with Meta Ads and TikTok Ads. 

• Strong command of performance KPIs: CPL, CPA, CAC, ROAS, retention, funnel metrics. 

• Experience with tools such as Google Tag Manager, Google Analytics, Looker Studio. 

• Excellent analytical skills and ability to synthesize and interpret data. 

• Startup mindset, hands-on attitude, autonomy, and fast execution. 

• Creativity and strong sensitivity to copywriting, concept ideation, and creative performance analysis. 

• Native or near-native fluency in Italian. 

• Availability to travel occasionally. 

• Experience with Canva, AI tools, and video editing tools such as CapCut. 

• Previous experience in startups or the healthtech sector. 

• Full remote contract. 

• Dynamic, young, and highly experimental environment. 

• The opportunity to directly impact business growth. 

• High level of autonomy, ownership, and room to test new ideas.