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Social Media Marketing Specialist

Roles & Responsibilities

  • Proven experience in social media management and digital advertising with strong creative and analytical skills
  • 0-2 years of experience in the hospitality or real estate sector (preferred)
  • Proficiency with ad platforms (Google Ads, Facebook Ads Manager, StayFi) and design tools (Canva, Adobe Creative Suite)
  • Experience with property management systems (Guesty for listings/promotions, Housecall Pro for cleaning service campaigns) and proactive campaign optimization

Requirements:

  • Develop and execute marketing strategies for services including short-term rentals, content spaces, cleaning services, property management, and vehicle transportation
  • Manage social media content and campaigns on platforms such as Instagram, Facebook, and LinkedIn to boost brand visibility and engagement
  • Design, launch, and optimize paid advertising campaigns across social media and search engines to generate leads and bookings
  • Monitor analytics and optimize campaigns with data-driven adjustments while identifying trends and opportunities for improvement

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

  • Marketing Expertise: Proven experience in social media management and digital advertising, with a strong creative and analytical skill set. 
  • Industry Knowledge: 0-2 years of experience in the hospitality or real estate sector preferred. 
  • Tool Proficiency: Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and StayFi, as well as design tools like Canva or Adobe Creative Suite. 
  • Property Management Systems: Experience using Guesty for syncing property listings and promotions and Housecall Pro for cleaning service campaigns. 
  • Proactivity: Ability to independently manage campaigns while proactively identifying opportunities for improvement. 
  • Collaboration Skills: Excellent communication and teamwork abilities to ensure cohesive and effective marketing efforts.

Core responsibilities:

  • Strategy Development: Create and execute marketing strategies to promote services such as short-term rentals, content spaces, cleaning services, property management, and vehicle transportation. 
  • Social Media Management: Develop engaging content for platforms like Instagram, Facebook, and LinkedIn to boost brand visibility and audience engagement. 
  • Advertising Campaigns: Design, launch, and manage paid advertising campaigns across social media platforms and search engines to generate leads and bookings. 
  • Analytics and Optimization: Monitor campaign performance through analytics tools, making data-driven adjustments to maximize results. 
  • Collaborative Content Creation: Work with the team to highlight the unique features of properties and services through creative visuals and messaging. 
  • Trend Identification: Stay up-to-date with industry trends, implementing innovative strategies to enhance marketing efforts.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

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