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Sustainer Engagement Manager (35287)

Roles & Responsibilities

  • Proven experience planning and executing multichannel digital fundraising campaigns (email, SMS/MMS, digital ads) to acquire, convert, retain, upgrade, and recapture sustaining supporters
  • Strong data analytics, segmentation, A/B testing, and reporting skills to measure retention, acquisition, attrition, and program impact
  • Ability to partner with senior leadership and manage confidential information while supporting budgeting, staffing, and operational planning related to sustainer and gift-matching programs
  • Knowledge of workplace giving, gift matching opportunities, and donor stewardship to maximize recurring revenue and volunteer contributions

Requirements:

  • Manages multichannel digital marketing to acquire, convert, retain, upgrade, and recapture sustaining supporters, focusing on email, SMS/MMS, and digital ads
  • Develops segmentation strategies and tracks sustainer retention, acquisition, and attrition
  • Consults with the Co-CEOs and Development Director on the impact of sustainer and gift-matching programs on operations, HR, and budgeting; pilots innovative engagement approaches (peer-to-peer campaigns, influencer partnerships, and community fundraisers)
  • Audits workplace giving accounts to maximize gift and volunteer hour matching and streamlines gift matching tactics to maximize recurring revenue; develops data-driven solicitation strategies with A/B testing

Job description

A key member of the digital-first External Affairs Team, the Sustainer Engagement Manager is responsible for applying strategic thinking, digital communications best practices, data analysis, and reporting to stabilize, grow, and maintain the organization’s monthly sustainer and gift-matching programs. Overseeing a portfolio responsible for approximately 25% of the organization’s contributed revenue goals, this position provides confidential support to the Co-Chief Executive Officers and the Development Director regarding operational, human/labor relations, and budgetary planning based on projected revenue through sustainer and gift-matching programs. This position creates, contributes to, and/or has access to corporate and organization planning documents, including staffing and compensation plans. Strict confidentiality is required.

 

RESPONSIBILITIES

  • Manages multichannel digital marketing efforts to acquire, convert, retain, upgrade, and recapture sustaining supporters and maximize contributed revenue, with a focus on email, SMS/MMS, and digital ad tactics
  • Manages and executes segmentation strategies to ensure sustaining supporters receive the right ask at the right time
  • Tracks and reports sustainer retention, acquisition, and attrition rates
  • Handles sustainer pledge inquiries and concerns
  • Consults with and provides support for Chief Executive Officers and Directors regarding the impact of sustainer and gift-matching programs on operations, human/labor relations, and budgeting/finance.
  • Pilots innovative approaches to supporter engagement, including peer-to-peer campaigns, influencer partnerships, and community fundraisers that create sustainer pipelines 
  • Audits workplace giving accounts to maximize gift and volunteer hour matching opportunities, including automated sustainer commitments through paycheck withholdings
  • Streamlines gift matching tactics to maximize recurring contributed revenue;
  • Develops and evaluates solicitation strategies using data insights and A/B testing; and
  • Other relevant duties as assigned.

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