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Marketing Manager I

Roles & Responsibilities

  • 5+ years of experience in project or program management for marketing across multiple channels (email, mobile, site, paid social, display, organic social)
  • Marketing experience required; retail/ecommerce/retention marketing experience valued but not required
  • Strong ability to execute on time with detail, work autonomously, and partner with cross-functional teams
  • Excellent communicator with stakeholder management and proactive problem-solving; bias for action

Requirements:

  • Drive execution by supporting marketing managers leading Retention Marketing and Digital Engagement (Innovation and Ecommerce)
  • Manage briefs and intake processes: write briefs, share with creative and channel partners, upload to Sprinklr and project systems, and answer questions
  • Coordinate timelines and calendars; ensure all activities are documented and completed on time; align with creative and channel teams for campaigns
  • QA and track execution details against briefs; review targeting and due dates; flag gaps and coordinate solutions

Job description


Description

Albertsons Companies is one of the largest food and drug retailers with 2,300+ stores. The Albertsons Companies family of brands includes some of the most prominent brands in food retailing, with a growing base of loyal shoppers. Thanks to the professionalism, diversity, spirit and friendliness of our people, we have locations across the U.S.

The Digital Marketing team has an opening for two temporary contracted program / project managers to support the Customer Relationship Marketing (CRM) team.

NEW INFO:
Somebody who is going to be a Project Manager but at least understands the retail setting.
Keep calendars up to date.
Write & translate briefs.
Gather data but not necessarily analyze it.
Having candidates with more retail experience.
Somebody who doesn't necessarily have a ton of experience. More project management end of things but specifically marketing.
Understands creative flows. Track images, track copy.


The manager is open to a remote workers as long as they are able to work PST hours.

JOB TITLE: Digital Marketing Project Coordinator
DEPARTMENT: Enterprise Digital Marketing – CRM

POSITION PURPOSE:
Program Manager will support either all Retention Marketing & Evergreen Loyalty Initiative marketing execution OR all digital innovation and Ecommerce marketing execution.

Key Responsibilities include, but are not limited to:
• Drive executional excellence by supporting the marketing managers leading Retention Marketing / Digital Engagement (Innovation and Ecommerce) Managers
• Briefs & Intake Forms: Writing briefs and following the process to share with creative, marketing channel partners, uploading to Sprinklr and other project and management systems, and assisting with questions regarding briefs.
• Coordinating Timelines and Calendars: Ensure everything is documented in a calendar and is done on time. Ex: Scheduling deploy dates, launch calendar, work back coordination with creative and other channel teams, for large email programs intake management help with business units
• Coordinating execution details across various teams & QA and Track details of execution is on brief and flag for quality: For example QA every creative / channel asset and ensure quality against brief, Review targeting details to make sure it adheres to brief, and ensuring that due dates for feedback and delivery are adhered to.
• Document accomplishments and assist in creating communications on what we are activating (putting together decks on creative and tactics, etc.) as needed by marketing managers
• Help own smaller campaigns and executions with business units and coordinate execution with cross functional marketing teams. Some example campaigns:
• Monthly / Quarterly standard campaigns – Newsletter, Rewards reminder, Fuel Rewards
• Weekly standard Campaigns – coordinate content intake for the weekly email, ensure weekly "rinse and repeat” campaigns are executed with excellence
• Provide marketing manager coverage on marketing planning as needed: During planned leave / absences, provide coverage on key initiatives from planning to execution.


Qualifications:
• 5+ years of experience in project or program management for marketing function, executing marketing tactics spanning many marketing channels (email, mobile, site, paid social, display, organic social)
• Marketing experience is a must. Retail / ecommerce / retention marketing experience is valued but not required.
• A program manager who:
o Is an expert on executing on time and with every detail accounted
o Has a good enough understanding of how marketing channels to flex and run solo when needed without the marketing manager's supervision
o Is a great partner to cross functional teams and is a great communicator
o Is able to flag gaps proactively and work through solutions
o Is enthusiastic about process innovation and documenting to educate and streamline how we work.
o Has a bias for action and is able to be autonomous and drive their own projects and influence other teams to work with you to bring your activations to market.
o Can effectively communicate with experts from different backgrounds and build strong stakeholder relationships.

Is this a new position added to the team -or- a backfill? For maternity leave coverage.

Is there a possibility for extension? Potentially dependent on team needs and budget.

Is there a possibility for this role to be converted to FTE? Potentially dependent on team needs and budget.

Is this role associated with a project? Not one project, no.

What are the top 3-5 responsibilities expected of this worker? Refer to the JD

What are your top 3-5 skills in an ideal candidate? Refer to the JD

What is the work schedule for this position? Core business hours are flexible but prefer someone able to cover for Pacific Time Zone.

Is this role open to 100% Remote WFH candidates? Yes as long as they can work PST hours.

Is this a Hybrid Onsite/Remote position? 100% Remote

If Onsite is required, please provide location. Pleasanton, CA.

Will this position require any traveling? No
-What % of the time? N/A
-Domestic or International? N/A
-Will travel expenses be billable to Albertson's and reimbursed to the CW? N/A

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