Proficiency in Figma and familiarity with testing tools (Google Optimize, VWO, Convert, HubSpot tests, or equivalents)
Solid understanding of funnel mechanics, CRO principles, and experimentation frameworks
Requirements:
Develop creatives for paid channels (Meta, Google, LinkedIn) with a strong focus on testing hypotheses and improving CAC and CVR
Plan and execute A/B and multivariate tests for ads, creative concepts, headlines, CTAs, formats, and messaging
Design and optimize landing pages with a conversion-first mindset, using data from heatmaps, analytics, and funnel behavior
Build creative frameworks and testing matrices to scale winners and retire underperformers quickly
Job description
Marketing at TRACTIAN
Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What will you do
You will operate at the intersection of paid media, performance design, landing pages, and CRO, creating and iterating assets that boost acquisition, conversion rates, and overall marketing effectiveness. Your work will directly influence demand generation outcomes across the US, MX, and BR.
Responsibilities
Develop creatives for paid channels (Meta, Google, LinkedIn) with a strong focus on testing hypotheses and improving CAC and CVR.
Plan and execute A/B and multivariate tests for ads, creative concepts, headlines, CTAs, formats, and messaging.
Build creative frameworks and testing matrices to scale winners and retire underperformers quickly.
Design and optimize landing pages with a conversion-first mindset, using data from heatmaps, analytics, and funnel behavior.
Develop visual and structural templates for lifecycle emails, nurturing flows, and outbound sequences.
Create testable design hypotheses based on data. Prioritize experiments using impact vs. effort and performance goals.
Collaborate with Performance Marketing, Growth, and Product Marketing teams to design, launch, and analyze tests.
Document learnings and build a growing library of insights to scale across regions.
Maintain a performance-focused design system that supports rapid iteration without sacrificing quality.
Work with PMM and Paid Media on messaging frameworks and creative angles per segment, industry, or channel.
Requirements
3+ years of experience in performance design, paid media creatives, CRO, or growth-focused design.
