🚀 Meta and Google Ads Specialist

Full-Time | Remote | Performance-Driven Digital Agency

Are you a data-obsessed Paid Ads Specialist who loves scaling campaigns and turning insights into growth?

Our client is a fast-growing digital marketing agency looking for a strategic, hands-on Paid Media Strategist to manage, optimize, and scale high-performing digital campaigns across Meta and Google (with exposure to TikTok, Amazon, and more).

This role is perfect for someone who thrives in a fast-paced agency environment, loves solving problems with data, and knows how to blend creative strategy with analytical rigor.

💼 What You’ll Own

🎯 Strategic Campaign Planning

• Develop and refine paid media strategies primarily across Meta and Google

• Align campaign plans with client goals, revenue targets, and growth objectives

• Identify scaling opportunities and performance levers

⚙️ Campaign Execution & QA

• Build, launch, and manage campaigns with precision

• Ensure proper audience targeting, creative implementation, tracking, and platform QA

• Manage Google Merchant Center feeds (if applicable)

📊 Performance Monitoring & Optimization

• Track KPIs daily and proactively optimize toward CPA, ROAS, and revenue goals

• Develop consistent performance reports with actionable insights

• Ensure tracking integrity using:

  • Google Tag Manager (GTM)

  • Google Analytics 4 (GA4)

  • Platform pixels & APIs (including Meta CAPI)

🤝 Cross-Functional Collaboration

• Partner closely with strategy, creative, and account teams

• Contribute performance insights to inform creative testing and iteration

• Stay ahead of platform changes and emerging trends

💰 Budget & Forecast Management

• Monitor pacing and ensure efficient spend allocation

• Forecast performance and adjust budgets strategically

✅ What We’re Looking For

Required:

• Bachelor’s degree in Marketing, Advertising, or equivalent experience

• 3+ years of hands-on paid media experience (Meta, Google, TikTok, etc.)

• Current Google Ads Certification (must maintain certification)

• Strong analytical skills with deep understanding of attribution and optimization

• Experience managing multiple campaigns simultaneously

• Excellent communication skills and ability to collaborate cross-functionally

Preferred:

• Experience in a digital agency environment

• Google Merchant Center setup & management experience

• Background in direct-response, eCommerce, or acquisition marketing

• Familiarity with structured creative testing frameworks

🌟 Key Competencies That Set You Apart

• Strategic Thinker – You understand how media decisions drive overall growth

• Data-Driven – You turn numbers into insights and insights into action

• Detail-Oriented – You care deeply about tracking accuracy and clean setup

• Adaptable – You thrive in a rapidly evolving ad landscape

• Collaborative – You enjoy working alongside creative and strategy teams

🔥 Why This Role is Different

This isn’t just campaign management.

You’ll help shape strategy, influence creative direction, and directly impact revenue growth for ambitious brands. If you love scaling accounts, digging into performance data, and continuously improving results — this role was built for you.

✨ Ready to scale brands and drive real performance? Apply now.