5+ years of experience in Marketing Demand Gen in B2B high-growth SaaS.
Experience partnering with outside agencies to accelerate testing and execution.
Experience with HubSpot and Salesforce (SFDC) required; SugarCRM preferred.
Experience with Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, and content syndication platforms, trade media, and association marketing.
Requirements:
Lead Generation: Generate qualified marketing leads through paid, owned, and earned channels; optimize channels to improve conversion rates and ROI; identify and test new Demand Gen channels; manage outside partners executing paid campaigns.
Lead Nurturing: Create nurturing programs to move leads from MQL to SQL; collaborate with the BDR team to convert leads into sales meetings; assist with sequence creation, lead tracking, and performance.
Cross-Functional Collaboration: Work with Brand/Content teams to create assets for lead gen campaigns; coordinate with Sales, Product Marketing, and Customer Success to ensure cohesive messaging and shared goals.
Reporting & Budget Optimization: Measure, analyze, and report on demand gen channel performance and ROI; continuously test and iterate to improve conversion rates and pipeline velocity; manage budget allocation across programs and channels.
Job description
About Dynatron Dynatron Software is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealerships and service departments. Our proprietary analytics and workflow tools empower service leaders to boost profitability, enhance customer satisfaction, and unlock operational excellence.
We’re scaling fast, backed by strong market momentum, proven customer success, and accelerating demand. We’re looking for dynamic, high-impact leaders to help us expand our footprint and shape the next chapter of Dynatron’s growth.
The Opportunity The Demand Gen Manager is responsible for generating marketing leads, moving them through the marketing funnel and converting them into sales leads. This role will own all the current Dynatron Demand Gen programs and will help develop new channels for lead growth. With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs.
Key Responsibilities
Lead Generation
Generate qualified marketing leads through new paid, owned and earned channels to support our aggressive growth plans
Optimize and expand existing channels to generate more leads, improve conversion rates and ROI
Identify and test new Demand Gen channels and programs that drive new leads
Manage outside partners who help execute specific paid advertising campaigns
Lead Nurturing
Creating nurturing program to move leads through the funnel from MQL to SQL
Working with the BDR team to convert leads into sales meetings/sales leads, collaborating on sequence creation, lead tracking and performance
Working with Marketing Ops to report on and identify areas for conversion improvement
Cross-Functional Collaboration:
Work closely with the Brand & Content teams to create images, content, landing pages, and other assets necessary for lead generation campaigns across multiple channels, while maintaining a unified message and brand promise.
Work closely with Sales, Product Marketing, and Customer Success to ensure cohesive messaging and shared goals.
Partner with your other Demand Gen team members to coordinate campaign calendars, share insights, and optimize performance across channels.
Reporting & Optimization:
Measure, analyze, and report on demand gen channel performance and ROI.
Continuously test and iterate to improve conversion rates and pipeline velocity.
Manage budget allocation across demand gen programs and channels.
Your Background
5+ years experience in Marketing Demand Gen in B2B high growth SaaS
Experience partnering with outside agencies to accelerate testing and execution
Experience with content syndication platforms, trade media, and association marketing
Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
Experience managing marketing campaign budgets
Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
Experience with Hubspot required
Experience with SFDC required, experience with SugarCRM preferred
Experience with WordPress, basic HTML, Zapier, Typeform preferred
Knowledge of the automotive industry a plus.
Some travel might be required.
Compensation & Benefits
Base Salary: $100,000 - $115,000/yr
Additional Benefits Include:
Comprehensive health, vision, and dental insurance
Employer-paid short- and long-term disability and life insurance
401(k) with competitive company match
Flexible vacation policy and 11 paid holidays
Home office setup support
Ongoing professional development opportunities
Why Dynatron
Join a category-defining leader revolutionizing the automotive service industry
Lead growth in one of our most strategic U.S. markets
Collaborate with a values-driven team that lives by The Dynatron Way:
