SEO Analyst

Job Summary: 

Blavity Inc. is seeking a data-driven SEO Analyst to support our Director of SEO in driving organic growth across our portfolio of digital media brands, including AfroTech, Travel Noire, and Blavity. This is a Contracted W2 position. This role will be instrumental in conducting comprehensive SEO analysis, identifying content opportunities, and implementing optimization strategies that enhance our visibility in search engines and drive targeted organic traffic. The SEO Analyst will work cross-functionally with editorial and content marketing teams to ensure SEO best practices are integrated throughout our content creation and publishing workflows.

The ideal candidate will have proven experience in SEO analysis within a media, publishing, or agency environment, with strong skills in keyword research, competitive analysis, and performance tracking. Experience working in project-based or fast-paced environments is highly preferred, as this role requires managing multiple initiatives across different brand properties simultaneously. This position requires a strategic mindset combined with hands-on execution capabilities to identify timely content opportunities and translate data insights into actionable recommendations.

This role reports directly to the Director of SEO and must be able to commit to 15hours a week. 

NOTE: Contractors will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role.

Responsibilities:

• SEO Analysis & Reporting: Conduct comprehensive keyword research using tools like SEMrush, Ahrefs, and Google Search Console to identify high-value content opportunities aligned with audience search intent and editorial calendars
• Content Optimization Support: Partner closely with editorial teams across all Blavity Inc. properties to optimize content for search visibility, including meta descriptions, title tags, header structures, and internal linking strategies
• Competitive Analysis: Perform regular competitive analysis to identify content gaps, emerging keyword opportunities, and industry trends that can inform our content strategy across politics, health, tech, business, travel, and culture verticals
• Cross-Functional Collaboration: Work directly with editorial teams to identify timely content creation opportunities based on trending topics, search volume data, and news cycles while maintaining brand voice and editorial standards
• Performance Tracking: Monitor and analyze key SEO metrics including organic traffic, keyword rankings, click-through rates, and user engagement metrics; provide weekly and monthly reports with actionable insights
• Project Management: Support multiple SEO initiatives across different brand properties, managing timelines and deliverables in a fast-paced, deadline-driven environment similar to agency work
• Industry Expertise: Stay current with SEO algorithm updates, search engine guidelines, and best practices specific to digital publishers and news sites, including Google News optimization and Discover visibility

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Journalism, Data Science, or related field
• Required Experience:
  • 2-4 years of hands-on SEO experience, preferably in media, digital publishing, or agency environment
  • Proven track record of improving organic search performance through data-driven strategies
  • Experience working with content management systems and editorial teams
  • Demonstrated ability to manage multiple projects and meet tight deadlines
• Preferred Experience:
  • Previous experience in an agency or project-based environment with multiple client/brand management
  • Experience with news SEO, including Google News optimization and real-time content opportunities
  • Understanding of Black culture, tech entrepreneurship, and digital media landscape
  • Experience with schema markup implementation for news and media sites
• Technologies: 
  • Expert proficiency in SEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console)
  • Strong understanding of HTML, CSS, and basic JavaScript for technical SEO implementation
  • Experience with content management systems (WordPress, custom CMS platforms)
  • Proficiency in data visualization tools and Excel for reporting and analysis
  • Familiarity with project management tools (Asana, Slack)
• Additional Qualifications:
  • Strong analytical and problem-solving skills with ability to translate complex data into actionable insights
  • Excellent written and verbal communication skills for collaborating with editorial and technical teams
  • Detail-oriented mindset with strong organizational skills to manage multiple brand properties
  • Ability to work independently while maintaining strong cross-functional relationships
  • Understanding of content marketing principles and user experience best practices
  • Flexibility to adapt to changing priorities and breaking news cycles
  • Passion for digital media and commitment to amplifying Black voices and stories

Details: 

• The hourly rate for this position is $40 for a max of 15 hours per week
• This is a fully remote, U.S.- based role. 
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work in alignment with the Eastern Time Zone.