FREELANCE Marketing Data Performance Analyst

Overview:
We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.

Key Responsibilities:

• Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publications
   
• Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
   
• Collaborate with internal teams to gather context and align insights with client goals
   
• Provide optimization recommendations based on performance trends
   

Time Allocation During the Month

• Week 1: 2–3 hours (briefing, ramp-up)
• Week 2: 4–5 hours (heavier lift)
• Week 3: 4–5 hours (heavier lift continues)
• Week 4: 1–2 hours (light wrap-up)

Requirements:

• 5–8 years experience in digital media strategy, planning, or performance analysis
   
• Hands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys
   
• Strong understanding of performance storytelling and media KPIs
   
• Industry experience in eCommerce, healthcare, ticketed events, or similar verticals is highly preferred
   

Proven ability to synthesize data into executive-level insights and recommendations