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Website Development Specialist

Roles & Responsibilities

  • Proven experience building, migrating, and maintaining websites in WordPress and Webflow; strong proficiency in HTML5, CSS, JavaScript, and PHP
  • Experience with SEO optimization, analytics monitoring, and improving organic visibility and user experience
  • Ability to use AI tools to accelerate coding, QA, troubleshooting, and content updates; develop functional specifications and technical procedures; implement redirects, security updates, backups, and plugin management

Requirements:

  • Lead back-end development and ongoing improvements across all company websites using WordPress, Webflow, and modern coding languages; establish scalable, well-documented systems and ensure ADA accessibility
  • Build, migrate, and maintain websites in WordPress and Webflow; write clean HTML5, CSS, JavaScript, and PHP; utilize AI tools for coding; implement redirects, security updates, plugin management, and backups; perform cross-browser and accessibility testing
  • Monitor website analytics and optimize performance and SEO; improve UX and conversion paths; create keyword-informed content and metadata; maintain best-practices for organic search
  • Collaborate with designers, writers, and marketing teams to integrate content and design updates; create or adapt light design assets; support cross-functional teams with technical insight, requirements gathering, and project planning; serve as the organization’s go-to expert on website functionality and digital infrastructure

Job description

is the nation’s largest company dedicated to Intelligently Visualizing the Built World® for clients throughout the U.S. What began with a single ground penetrating radar unit in the trunk of founder and President Matt Aston’s car in 2001 has grown to a $200-million company. Our firm now encompasses every area of construction site and facility safety across virtually every industry. We offer a full suite of project visualization services to help you plan, build, and manage better PLAN - Prevent rework and delays with accurate as-built documentation, including utility maps, 3D CAD, and BIM models. Planning & Design Services:

  • Reality Capture
  • Existing Conditions Documentation
  • 3D Photogrammetry & Laser Scanning
  • Utility Mapping
  • Clash Detection

BUILD - Dig, drill, and build with certainty using precise subsurface and infrastructure data.
Construction Services:

  • Ground Penetrating Radar (GPR)
  • Concrete Scanning
  • Utility Locating
  • Void & Rebar Mapping
  • Drone & Laser Scanning

MANAGE - Access up-to-date, layered facility records in SiteMap™, available 24/7 and securely stored.
Facility & Project Management Services:

  • SiteMap™ Platform
  • Virtual Floorplan & BIM Integration
  • BOMA Heatmaps
  • Historical Records 

GPRS Purpose Statement:
Our purpose, as an organization, is to provide possibility for our Team Members and Customers by intelligently visualizing the built world.

GPRS Core Values:

  • Integrity
  • Teamwork
  • Mutual Respect
  • Growth Mindedness
  • Safety


Job Summary:

The Website Development Specialist will be a critical part of the full rebuilding of our company website in WordPress and support ongoing development across multiple digital properties. This role blends hands-on coding, CMS development, SEO optimization, analytics monitoring, and light content creation in close partnership with team members across the Marketing team.

Job Goals:

  • Lead the back-end development and ongoing improvements across all company websites using modern coding languages and CMS tools.
  • Enhance organic visibility and site performance through proper SEO implementation and optimized content.
  • Establish scalable, reliable, and well-documented website systems and processes.

Job Responsibilities:

Website Development & Technical Execution

  • Build, migrate, and maintain websites in WordPress and Webflow.
  • Write clean, well-structured HTML5, CSS, JavaScript, PHP, and other modern languages as needed.
  • Use AI tools to accelerate coding, QA, troubleshooting, and content updates.
  • Develop functional specifications, documentation, and technical procedures.
  • Implement redirects, security updates, plugin management, and website backups.
  • Perform regular website testing, performance reviews, and cross-browser/device compatibility checks.
  • Ensure ADA accessibility and support basic UI/UX improvements.
  • Resolve technical issues and collaborate with network/hosting partners as needed.

Optimization, Analytics & SEO

  • Monitor website analytics, user behavior, and recorded visits to improve UX and conversion paths.
  • Optimize site performance (page speed, clean code, caching, image optimization).
  • Create keyword-informed content and metadata to improve organic search visibility.
  • Maintain understanding of organic and technical SEO best practices.
  • Recommend and implement ongoing improvements.

Content & Collaboration

  • Collaborate with designers, writers, and marketing teams to integrate content and design updates.
  • Create or adapt light design assets (graphics, simple visuals, touchups when needed.
  • Support cross-functional teams with technical insight, requirements gathering, and project planning.
  • Serve as the organization’s go-to expert on website functionality and digital infrastructure.

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