LOCATION: Remote with a 5-day work week.
Onsite work is required during Festival season (mid-May through early September), additional onsite work required for year-round programming
including one weekend in October and one weekend in April/May. Festival season requires 6-day work week.
REPORTS TO: Director of Marketing & Communications
DEPARTMENT: Marketing
WORKS WITH: Digital Marketing Manager, Audience Development Manager, Digital Marketing Coordinator, Public Relations Coordinator, Seasonal Marketing Coordinator, Media, The School, Community Engagement, Archives
COMPENSATION: ($60,000-$72,000) (less applicable tax withholdings)
BENEFITS (SUMMER ONLY): three meals a day, free access to classes, performances, talks, and studio usage.
BENEFITS: Health and dental insurance, FSA, 403B matching contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program, and housing options might be available.
POSITION OVERVIEW
Jacob’s Pillow – the longest-running international dance festival in the United States – seeks a creative and strategic Social Media Manager to amplify the Pillow's digital presence and engage diverse audiences through the transformative power of dance. Working collaboratively across all departments, you'll tell the stories of our extraordinary history with cultural integrity, shine a spotlight on artists from around the world, share exciting behind-the-scenes moments, and build an inclusive online community that reflects our values and mission to support dance creation, presentation, education, and preservation while deepening public appreciation for this vital art form.
RESPONSIBILITIES
Content Creation & Platform Management
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Own and manage Jacob’s Pillow’s social media channels, including Instagram, Facebook, TikTok, YouTube, and LinkedIn accounts
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Develop, implement, and manage overall social media strategy with unique approaches to each platform, in alignment with Jacob’s Pillows mission, values, and strategic imperatives
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Generate, edit, verify, publish, and share daily content (text, images, video) tailored to each platform in line with Jacob’s Pillow brand and voice
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Work collaboratively, respectfully, and sensitively with visiting artists and Jacob’s Pillow staff, to generate digital storytelling that fuses the past, present and future of the Pillow in ways that are nuanced, thoughtful, and engaging
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Maintain a comprehensive content planning calendar that ensures the Pillow stays relevant, vital, and engaged with its audience
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Implement and adhere to a rigorous content verification workflow. Work cross-departmentally with Archives and other teams to ensure all cultural claims, imagery, and historical references are validated by primary sources or subject matter experts prior to publication.
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Serve as a frontline auditor for brand safety and cultural competency. Proactively identify potential instances of appropriation, stereotyping, or exclusion in content drafts and initiate the "Repair Protocol" when necessary.
Analytics & Reporting
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Manage and track social media performance using analytic tools including Sprout Social and GA4
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Monitor KPIs as established with Director of Marketing & Communications
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Prepare monthly performance reports with insights, recommendations, and strategic adjustments
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Collaborate with the Pillow’s agency of record to synthesize reporting across all marketing channels
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Recommend and test new approaches based on the latest social media best practices, algorithms, and new platforms
Other Duties: As reasonably assigned by the Director of Marketing & Communications to support the mission of the department
