The Business Development Manager is responsible for developing, implementing, and sustaining new sales opportunities for PrepRite Blast Chillers, Prep Tables, Sous Vide Circulators and Vacuum Sealers. The BDM will support the Food Service and Food Retail Regional Sales Managers and Reps to drive PrepRite dealer sales, but the focus will be to generate direct sales opportunities with end-users – specifically for chains / roll out opportunities. Opportunity development will be driven through lead generation marketing by target applications with SEO, PPC, email lists, etc.; leveraging CrownTonka food retail contacts and focus; vertical market tradeshows, etc. The BDM will collaborate with Everidge Marketing to drive the strategy and content and deliverables to generate awareness and leads.
Target customers and markets may include Food Retail Deli, Foodservice Consultants, Country Club catering, Institutional accounts, Hotels & Resorts, Corporate dining, Catering operations, Chain accounts, C-Store, Bakery chains and operations, food processing and manufacturing, etc. This person will also focus on new product development as it pertains to our PrepRite product family.
Key Responsibilities & Tasks:
- Responsible for growing PrepRite topline sales revenue via direct sales efforts and collaboration with Everidge Food Service sales managers + reps / dealers, and Everidge Food Retail sales managers + reps/contractors.
- Collaborate with Everidge executive chef to meet sales and market objectives.
- Company expert on all PrepRite Products, including how to operate, program, and troubleshoot.
- Develops and expands existing/new business opportunities within new and existing markets.
- Assist with the development of the annual sales plan in support of organizational strategy and objectives.
- Develops sales strategies for improvement based on market research and competitor analyses for each product and service.
- Review and analyze sales performances against programs, quotes, and plans to determine effectiveness.
- Provides leadership and/or supports the design, development, and implementation of products and service lines.
- Meet with key decision makers, assisting sales representative with maintaining relationships and negotiating and closing deals.
- Research and develop leads to potential customers, making regular sales calls to develop relationships and follow up on leads.
- Develop and deliver sales presentations and close sales in a professional and effective manner.
- Develop a comprehensive training program for all PrepRite Products.
- Maintain up-to-date awareness of industry trends & government regulations.
- Develop and maintain communications in a cooperative and professional manner with all levels of customers and intercompany personnel.
- Establishes and maintains relationships with industry influencers and key strategic partners.
- Envision and work with appropriate channels to develop new products that complement the current specialty products line.
- Provide culinary and technical support and education to rep groups and existing/potential customers.
- Attend trade shows and industry events to demonstrate and sell Specialty Products.
