Proven experience within the perishable goods industry.
Demonstrated history of sales and marketing achievements with large distributors (e.g., Walmart, Kroger, Trader Joe's).
Outstanding communication, persuasive, and negotiation skills.
Ability to develop and maintain relationships with key customers and partners.
Requirements:
Conduct market research on trends, customer needs, and competitor activities, and translate insights into marketing and branding strategies.
Create and manage advertising campaigns across print, online, and social channels; coordinate promotional events and sponsorships to boost brand visibility.
Oversee the company’s online presence (website and social media) and execute digital marketing initiatives (SEO, content marketing, email campaigns).
Collaborate with the sales team to develop marketing materials, equip sales with tools, manage CRM for customer insights, and nurture relationships with key customers and partners while ensuring regulatory compliance.
Job description
Sales & Marketing Manager Orlando, FL
Our client is a perishable goods manufacturing company with a strong presence in North America. As a result of their strong growth, they are currently looking for a solid Sales & Marketing Manager in Orlando.
You will be responsible for promoting the company's products, building brand awareness, and driving sales along with a team of Account Managers, web developers, and growth hackers.
Main responsibilities:
Conduct research to understand market trends, customer needs, and competitor activities in the industry.
Develop marketing strategies and plans to promote the company's products.
Develop branding strategies to differentiate the company's products from competitors.
Create and implement advertising campaigns across various channels such as print, online, and social media.
Coordinate promotional events and sponsorships to increase brand visibility.
Manage the company's online presence, including the website and social media platforms.
Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences.
Collaborate with the sales team to develop marketing materials that support their efforts.
Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers.
Manage CRM systems to track customer interactions and gather insights for future marketing strategies.
Develop and maintain strong relationships with key customers and partners.
Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements.
Profile:
Proven experience within the perishable goods industry.
Demonstrated history of sales & marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's.
Outstanding communication, persuasive, and negotiation skills.
Location: Orlando, FL - remote position with frequent business trips in the area.
