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Lifecycle Campaign Manager

Roles & Responsibilities

  • 3+ years of experience in lifecycle marketing, email marketing, or CRM
  • Experience with marketing automation tools and data analytics platforms
  • Strong project management skills with the ability to manage multiple tasks and campaigns
  • Exceptional analytical skills with the ability to derive insights and make data-driven decisions

Requirements:

  • Manage and optimize lifecycle marketing programs to help achieve quarterly revenue targets
  • Prepare clear and detailed production briefs to support campaign execution
  • Oversee multiple programs simultaneously, ensuring timelines, priorities, and deliverables are met, and collaborate with creative studios and operational partners
  • Track and analyze lifecycle program performance across channels and prepare actionable reports to inform optimizations

Job description

GrowthAssistant is looking for a talented, detail-obsessed ​​​​​​Lifecycle Campaign Manager to join our growing team. If you have expert-level experience in email and lifecycle marketing operations, love working with data and platforms like Iterable, and thrive in fast-paced environments, this could be the perfect fit.

This is a great opportunity for someone who wants to grow with a dynamic brand and is eager to take on increasing responsibilities in CRM and campaign operations.


📌Open to candidates based in the Philippines and Latin America.

The Benefits

🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities


The Role:

Campaign & Program Management

  • Manage and optimize lifecycle marketing programs to help achieve quarterly revenue targets.

  • Prepare clear and detailed production briefs to support campaign execution.

  • Oversee multiple programs simultaneously while ensuring timelines, priorities, and deliverables are met.

Stakeholder Collaboration

  • Manage communication and alignment across teams, including creative studios and operational partners.

  • Serve as the primary point of contact for execution teams, providing context around audience segmentation and targeting.

  • Review creative assets and provide feedback to ensure alignment with campaign briefs and objectives.

Performance Analysis & Reporting

  • Track and analyze lifecycle program performance across channels.

  • Prepare detailed performance reports with actionable insights and recommendations.

  • Use data to inform optimizations and improve future campaign performance.


The Requirements:

  • 3+ years of experience in lifecycle marketing, email marketing, or CRM.

  • Experience with marketing automation tools (e.g., Braze, Salesforce preferred but not required) and data analytics platforms.

  • Strong project management skills with the ability to manage multiple tasks and campaigns.

  • Experience in campaign development, creative briefing, and production workflows.

  • Exceptional analytical skills with the ability to derive insights and make data-driven decisions.

  • Strong written and verbal English communication skills.

  • Proficiency with Slack, Google Workspace, and ClickUp.

  • Comfortable working in a remote, fast-paced environment.

Nice-to-have:

  • Experience in the fintech or financial services industry.

  • Familiarity with audience segmentation, targeting strategies, and lifecycle campaign execution.

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