Description:
 

Job Description Summary:
 

The Salesforce Administrator is responsible as a systems expert in the comprehensive strategic enrollment communication plan through CRM and Marketing platforms (Salesforce Marketing Cloud and Salesforce Education Cloud). The Salesforce administrator also prepares queries, troubleshoots issues, generates metrics, and provides guidance on systems functionality. This role requires strong technical skills in Salesforce Marketing & Education clouds, attention to detail, and a commitment to continuous improvement in communication efforts.

Duties and Responsibilities:

Communication:

• Provides accurate and comprehensive reports on KPIs to the leadership team
• Leverage Salesforce Education & Marketing Clouds to deliver targeted, effective communications
• Fosters cross collaboration and relationship development with key stakeholders

Operations / Technical:

• Establishes and executes a supportive operational plan to ensure effective execution of the communication plan
•  Develops and optimizes policies, procedures, and structure to maintain data, documents and reports for lead journeys on Salesforce, and its integration with multiple systems –WebAdmit, Workday Student and any additional systems
• Assist in the development of necessary tools (events, portals, queries) in Salesforce
• Collects data within the recruitment database and associated processes, such as tracking communication and lead journey data and managing content websites that serve the prospective student population
• Manages projects and supports the development and maintenance of customer relationship manager (CRM) platform (Salesforce) for enrollment marketing and recruitment purposes

Enrollment Management:

• Serve as expert for lead management software (SF Ed Cloud & Marketing Cloud)

• Collaborates directly with Admission Leadership in their utilization of the CRM platform, Salesforce
• Works with job owners to gather and approve content. Creates and maintains related reports
• Support communication and cadence for student journeys, at all stages of the admission funnel

Minimum Qualifications and Experience:

• Bachelor’s Degree Required / Master’s Degree Preferred
• Minimum of 3-5 years as CRM Administrator / Manager
  • Slate
  • Salesforce:
    • Lightning
    • Ed Cloud
    • Marketing Cloud
• Higher Education / Enrollment Management 3-5 Years
• Prior / Recent experience in building and maintaining CRM, optimizing end user and student experience

Employee Status:

Contractor

Exemption Status:

United States of America (Non-Exempt)

Time Type:

Part time

Job Shift:

Pay Range:

$45.00 to $55.00 (hourly/non exempt)

Samuel Merritt University currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location, and other relevant skills.