HappyCo is a company where people can grow their careers and work with like minded people, with no egos or politics. HappyCo is values driven and offers a flexible, supportive culture. Join HappyCo and Make Work Happy!
HappyCo is looking for a Growth Marketing Manager who lives and breathes experimentation, performance, and pipeline impact.
You will own growth across the full funnel, from traffic and lead generation to demos booked, opportunities created, and revenue generated. You will lead the growth marketing strategy and make high-impact decisions that directly drive company expansion.
You will constantly test, iterate, and scale what works. You should be comfortable launching new channels, optimizing underperforming programs, and tying every initiative back to measurable business outcomes.
This role has meaningful ownership today and clear room to grow quickly as we scale.
Key Responsibilities | Demand & Pipeline GrowthDesign and execute growth strategies across the entire funnelDrive leads, demos booked, sales-qualified opportunities, and revenue contributionIncrease qualified pipeline year over yearLaunch and scale outbound marketing support and paid acquisition campaignsBuild and optimize account-based marketing programs for enterprise accountsDevelop and improve nurture sequences and lifecycle email programsKey Responsibilities | Paid Media & Channel ExpansionManage and optimize paid campaigns across platforms such as LinkedIn and GoogleOwn budget allocation and performance optimizationTest new acquisition channels and emerging platformsContinuously improve CAC and conversion efficiencyFunnel OptimizationImprove website conversion rates through testing and CROAnalyze funnel drop-off points and implement improvementsMonitor intent signals and activate high-intent audiencesOptimize demo booking flows and handoff to salesKey Responsibilities | Analytics & ExperimentationTrack attribution and performance across channelsBuild reporting that ties campaigns directly to revenue outcomesRun structured, ongoing growth experimentsUse data to prioritize the highest-leverage opportunitiesKey Responsibilities | Cross-Functional PartnershipPartner closely with Sales to align on ICP targeting and pipeline qualityCollaborate with Product Marketing and Content to translate narrative into high-performing campaignsWork with Marketing Operations to ensure clean targeting, tracking, and reportingRequired QualificationsAt least 4–7 years in growth marketing, performance marketing, or demand generationExperience running paid media campaigns with clear ROI accountabilityStrong understanding of marketing funnels, buying committees, and pipeline mechanicsProven ability to tie marketing efforts to revenue outcomesComfortable collaborating closely with sales teamsExperience with HubSpot and SalesforceAnalytical mindset with bias toward action and experimentationYou think in pipeline, not just leads.You move quickly, test often, and optimize relentlessly.Preferred QualificationsExperience in B2B SaaSFamiliarity with proptech or multifamily real estateExperience supporting outbound motions at scaleStrong copywriting instincts for conversion-focused messagingExperience in fast-paced, experimentation-heavy environmentsWhat Success Looks Like | In Your First 90 DaysLaunch multiple growth experiments across acquisition and conversionImprove conversion rates at key funnel stagesBuild clear reporting tying marketing efforts to revenueIdentify and begin scaling at least one high-potential acquisition channel
What Success Looks Like | Your First YearDeliver consistent, measurable pipeline growthEstablish a repeatable experimentation frameworkImprove CAC efficiency and funnel conversion ratesBecome a trusted revenue partner to sales and leadershipAbout HappyCo
Founded in 2011, HappyCo (happy.co) builds mobile and cloud solutions to enable real-time property data. Our flagship product suite 'Happy Property’ has more than 5 million units on its platform.
We’re everyday people with a shared purpose — improving the lives of others. Our team is made up of thinkers, talkers, planners, makers, builders and everything in between. Together, we’re turning our passions into happier communities!
When customers use our software, their communities get stronger. Our tools empower everyone in multifamily property management to improve their operations and maximize returns, which means they’re building better experiences for their residents. Learn more about our Product Vision here!
Our HappyCo Culture
HappyCo strives to build better communities. So naturally, we are dedicated to making our own community an enjoyable place that allows us do our best work. We’re devoted to building an inclusive, supportive culture that empowers each HappyCo’er to succeed and grow. To learn more about our culture, check out our careers page!
We Offer:
- Work from anywhere supported by a flexible company culture
- Opportunity to work for one of the fastest growing technology companies in the PropTech industry
- Unlimited vacation time
- Generous paid parental leave
- Competitive and equitable pay, including stock options
- Monthly stipends to support Wellness and Home Office expenses
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that HappyCo upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status. HappyCo is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
A note to Recruitment Agencies: Please don’t reach out to us about our roles -- we’ve got it covered. We don’t accept unsolicited agency resumes and HappyCo is not responsible for any fees related to unsolicited resumes.
