Key Facts

Remote From:

India

Full time

Senior (5-10 years)

English

Hard Skills

Other Skills

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Research
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Communication
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Teamwork
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Analytical Thinking
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Strategic Thinking
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Problem Solving

Roles & Responsibilities

MBA in Marketing
8-10 years of experience in Market Research, with strong quantitative research expertise and basic exposure to qualitative research
Proficiency in product testing methods and related analysis
Experience in both agency (e.g., Kantar, IPSOS, BASES) and client-side roles (FMCG, Automotive, or Telecom sectors)

Requirements:

Champion consumer insights to fuel innovation and drive business growth.
Generate and institutionalize consumer-based knowledge to inform marketing decisions on targeting, positioning, product development, pricing, and advertising.
Provide strategic insights and recommendations based on quantitative research.
Manage all aspects of consumer research, including sample design, research process, data analysis, and application of findings to business challenges.

Mars

Machinery

About Mars

We’re a unified force of 150,000+ Associates, taking action every day toward the world we want tomorrow. Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future. Quality - The consumer is our boss, quality is our work and value for money is our goal. Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others. Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure. Efficiency - We use resources to the full, waste nothing and do only what we can do best. Freedom - We need freedom to shape our future; we need profit to remain free. Note to Parents: https://www.mars.com/about/policies-and-practices/note-to-parents/np-english For more information, please visit mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, instagram.com/marsglobal/, youtube.com/mars For more information about careers at Mars, please visit careers.mars.com Follow us: facebook.com/LifeAtMars, instagram.com/LifeAtMars/, tiktok.com/LifeAtMars Mars, Incorporated is not responsible for any content or activity made available via third party sites or services. Page subject to: mars.com/legal mars.com/privacy

Company type: XLarge

Industry: Machinery

Founded: 2018

Company size: 10001

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Job description

Job Description:

Job Title: Customer Insights Lead
Location: Hyderabad, India

As a key member of the Insights team, you will bring a fresh perspective to understanding consumer behavior and apply these insights to business and marketing challenges. You will play a pivotal role in evaluating new product ideas, testing their relevance, and building differentiated propositions based on consumer, product, and usage insights. This is an exceptional opportunity to learn and contribute to the growth strategy of Mars Petcare India, collaborating with both local and global teams to shape the future product pipeline.

What Are We Looking For?

Essential Requirements:

MBA in Marketing
8–10 years of experience in Market Research, with strong quantitative research expertise and basic exposure to qualitative research
Proficiency in product testing methods and related analysis
Experience in both agency (e.g., Kantar, IPSOS, BASES) and client-side roles (FMCG, Automotive, or Telecom sectors)

Nice-to-Haves:

Experience working on NPDs/prototype iterations in CTI/CMI/Innovation roles on the client side

What Would Be Your Key Responsibilities?

Champion consumer insights to fuel innovation and drive business growth.
Generate and institutionalize consumer-based knowledge to inform marketing decisions on targeting, positioning, product development, pricing, and advertising.
Provide strategic insights and recommendations based on quantitative research.
Manage all aspects of consumer research, including sample design, research process, data analysis, and application of findings to business challenges.

What Can You Expect from Mars?

Opportunity to work on high-impact projects that shape the future of Mars Petcare India
Exposure to global best practices and collaboration with international teams
A culture that values innovation, learning, and professional growth
Competitive compensation and benefits tailored to market standards
A supportive and inclusive work environment that encourages new ideas and perspectives