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Growth Marketer (Meta Ads & Creative Strategy) | Drive Revenue for Top Creators

Roles & Responsibilities

  • Strong copywriting skills, especially hooks and performance-driven messaging.
  • Hands-on experience managing Meta ad campaigns.
  • Deep understanding of core ad metrics (CPM, CTR, CVR, CPA/CPL).
  • Ability to connect creative angles to measurable outcomes and drive strategy in client-facing roles.

Requirements:

  • Research audience segments, pain points, and objections; develop persona profiles and strategic angles.
  • Write high-converting hooks, scripts, and direct-response ad copy; guide direct creative production (shot selection, messaging guidance, storytelling).
  • Set up and manage Meta ad campaigns (targeting and budget allocation); analyze performance metrics to identify winning creative and iterate.
  • Lead client meetings; communicate performance insights and strategy; maintain documentation and proactive updates.

Job description

Company Overview

Our client is a fast-growing, remote-first performance marketing agency helping creators, personal brands, and eCommerce companies scale through paid acquisition.

In just a few years, they’ve grown to a 20-person global team — doubling in size over the last year — and work with category-leading clients including Arnold Schwarzenegger, Jay Shetty, MDHair, beehiiv, and The Points Guy. Their focus is simple: build paid growth systems that drive measurable revenue, not vanity metrics.

They’re now looking for a Growth Marketer to own creative strategy, Meta campaign management, and client communication across high-impact accounts.


Your Role

As Growth Marketer, you’ll sit at the intersection of creative strategy, paid media execution, and client leadership.

This is a hybrid role — equal parts strategist, media buyer, and client lead. You won’t just manage campaigns; you’ll shape the thinking behind them and drive performance from idea to iteration.

You’ll:

  • Research audience segments, pain points, and objections through Reddit, reviews, competitor analysis, and social listening

  • Develop persona profiles and strategic angles that resonate and convert

  • Write high-converting hooks, scripts, and direct-response ad copy

  • Direct creative production (shot selection, messaging guidance, storytelling direction)

  • Set up and manage Meta ad campaigns, including targeting and budget allocation

  • Analyze performance metrics (CPM, CTR, CVR, CPA/CPL) to identify winning creative

  • Connect performance data to creative decisions and iterate accordingly

  • Lead client meetings and clearly communicate performance insights and strategy

  • Maintain documentation, meeting agendas, and proactive client updates


You Bring:

  • Strong copywriting skills (especially hooks and performance-driven messaging)

  • Hands-on experience managing Meta ad campaigns

  • Deep understanding of core ad metrics (CPM, CTR, CVR, CPA/CPL)

  • Ability to connect creative angles to measurable outcomes

  • Confidence leading client conversations and presenting strategy

  • High-agency mindset — you proactively drive projects forward

  • Comfort operating in a fast-paced, startup-style environment


Bonus Points:

  • Experience scaling creator brands or personal brands

  • Background in DTC or eCommerce growth

  • Experience managing multiple client accounts simultaneously

  • Prior agency experience in performance marketing

  • Familiarity with UGC-style creative and trend-driven ad formats


What’s Offered:

  • Fully remote role (PST / CST / EST time zones preferred)

  • Competitive USD compensation (based on experience and region)

  • Performance-based incentive structure

  • Direct exposure to high-profile creators and premium brands

  • High-ownership role in a rapidly scaling agency

  • Flexible scheduling with async-friendly collaboration

  • Long-term growth opportunity as the company doubles again in 2026


Interview Process

1️⃣ Application review – experience and results alignment
2️⃣ Intro chat – 30-minute conversation on growth philosophy and experience
3️⃣ Strategy interview – deep dive into creative + performance approach
4️⃣ Case study – Meta campaign strategy scenario
5️⃣ Final conversation – leadership alignment
6️⃣ Offer – formal offer to join the team

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