About Skift
Skift is the leading business intelligence and media company in travel, delivering news, research, and global events that power smarter decisions across the industry. We convene senior leaders and innovators who rely on Skift for clarity, insight, and meaningful connection in a fast-moving global market.
Why This Role Matters
Reporting to the Sales Operations Manager, the Senior Ad Operations Specialist owns the technical execution, delivery, and optimization of Skift’s direct-sold advertising and sponsorship campaigns.
By partnering closely with Sales, Creative, Product, and Finance, this role transforms media plans into high-performing campaigns. Your work directly impacts campaign delivery, renewals, and advertiser satisfaction.
The Opportunity
We’re looking for a detail-oriented ad operations professional with at least three years of hands-on experience managing digital campaigns.
This role is ideal for someone who combines strong technical ad tech knowledge with proactive problem-solving and cross-functional collaboration.
Some of What You’ll Do
Campaign Execution & Delivery
- Own end-to-end setup, trafficking, QA, launch, and optimization of direct-sold digital campaigns
- Manage targeting, line items, creative uploads, placements, and inventory forecasting
- Conduct thorough pre- and post-launch quality checks
Delivery & Optimization
- Monitor daily pacing and performance against contracted KPIs
- Diagnose and resolve underdelivery, tagging issues, creative errors, and tracking discrepancies
- Implement make-goods and delivery recovery plans as needed
Technical Implementation
- Implement and QA third-party tags, pixels, click trackers, and UTM parameters
- Maintain clean naming conventions and structured reporting hygiene
- Support newsletter sponsorship deployment (HubSpot preferred) and podcast ad operations
- Assist with retargeting campaign setup and coordination
Cross-Functional Alignment
- Partner with Sales pre-sale to validate feasibility, inventory, and pacing
- Confirm delivery data for invoicing with Finance and Sales Ops
- Collaborate with Product/Dev to troubleshoot placements and test new formats
What You’ll Bring
- 3–5 years of hands-on ad operations experience in a publisher, media, or agency environment
- Advanced working knowledge of Google Ad Manager (required)
- Experience with Google Ads and managing direct-sold sponsorship campaigns
- Strong understanding of inventory forecasting, pacing logic, and delivery troubleshooting
- Experience implementing third-party tags and tracking pixels
- Comfort analyzing performance data and explaining discrepancies
- Highly organized, detail-oriented, and proactive
- Ability to manage multiple live campaigns simultaneously in a remote setting
Success Metrics
- On-time, error-free campaign launches
- Consistent delivery against contracted impressions and sponsorship commitments
- Reduction in make-goods through proactive pacing and optimization
- Accurate inventory forecasting and invoicing alignment
- Clear, actionable performance reporting shared with Sales and leadership
What We Offer
- Opportunity to grow within a respected and innovative media company
- Exposure to the intersection of media, events, and travel intelligence
- Collaborative, supportive, and remote-friendly work environment
How We Work
Skift is a remote-first, globally distributed company. We value clarity, accountability, and strong documentation to stay aligned across time zones.
How To Apply
If this role sounds like a fit, we’d love to hear from you. Please submit your resume and a brief cover letter sharing why you’re interested and how your experience aligns with Skift.
Skift is proud to be an Equal Opportunity Employer. We are committed to building a team that reflects the diversity of travelers around the world.
If selected, a Skift team member will reach out to schedule next steps.
