Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients.
Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.
What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).
Darkroom is hiring a Director of Creator, TikTok Shop to lead the vision, growth, and operations of our in-house creator network. As a key leader in the TikTok Shop department, you'll manage a team of Creator Leads and drive creator strategy across all client campaigns.
This role is responsible for scaling our creator and affiliate infrastructure, activating high-performing partnerships, and building the systems, perks, and events that make Darkroom a top destination for TikTok talent. You’ll work closely with the Director of TikTok Shop and Director of Accounts to ensure creator output directly drives GMV growth and performance across our portfolio.
Darkroom is seeking a visionary Director of Creator, TikTok Shop to lead the strategy, growth, and operations of our in-house creator network. This senior leadership role will drive the expansion of our creator and affiliate infrastructure, activate high-performing partnerships, and position Darkroom as the premier destination for TikTok talent.
As the head of our Creator Team, you will manage a team of Creator Leads responsible for recruiting, onboarding, and nurturing creators, fostering community engagement, and delivering high-quality creator content that drives GMV and performance across our client portfolio.
You will collaborate closely with the Director of TikTok Shop and the Director of Accounts to ensure that creator output is strategically aligned with brand goals, platform best practices, and campaign performance targets.
Creator Network Ownership: Build and scale Darkroom’s proprietary TikTok creator network, with a focus on retention, performance, and brand alignment.
Team Management: Lead and mentor Creator Leads and Creator Managers; establish best practices for outreach, onboarding, and relationship management.
Program Development: Launch structured creator tiers, perks, and incentives that improve creator experience and output.
CRM & Systems Oversight: Own the development of Darkroom’s creator CRM, reporting infrastructure, and tracking tools to manage scale and performance.
Campaign Oversight: Collaborate with Strategists and the Director of TikTok Shop to match creators to campaigns, track output, and ensure delivery meets content and performance standards.
Event Strategy: Lead the execution of creator-facing events, activations, and livestream initiatives that strengthen relationships and drive GMV.
Performance Accountability: Report on creator campaign success, affiliate revenue contribution, and content quality trends using structured KPIs and platform data.
Cross-functional Leadership: Partner with Accounts, Strategy, Media Buying, and Creative to align creator work with client objectives and campaign timelines.
5+ years of relevant experience in creator partnerships, influencer marketing, or social commerce, with at least 3 years in a leadership or team management role
Minimum 1 year of managing or partnering with TikTok Shop creators and strong understanding of TikTok Shop, live selling, affiliate commission models, and creator performance levers.
Demonstrated experience managing creator teams, building scalable systems, and delivering against revenue KPIs.
Experience organizing and executing events or programs that foster creator retention and community.
Proficient with TikTok Creator Marketplace, UpPromote, or CRM platforms used for influencer/affiliate tracking.
Creative thinker with a performance mindset—you know how to balance brand, content, and sales.
Excellent communicator and collaborator with a proven ability to lead across departments and client needs.
Darkroom is not a typical agency. We are looking for A players that want to build something great. There is no room in our organization for mediocrity and candidates that are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics. If you want to build and win alongside some of the smartest people in the business, you’ll thrive here.
Unlimited Vacation Policy and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp.
Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!
Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
Darkroom offers a Phantom Equity Incentive Plan—a long-term, seniority-based cash bonus that vests over five years and pays out if the company is sold, rewarding those who help us grow.
Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.
Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.
Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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