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Senior Programmatic Media Specialist

MDA Edge

Key Facts

Full time
English

Hard Skills

Google Ads Google Ad Manager Interactive Advertising Data Targeting Bid Management Transcutaneous Pacing Attribution Analysis Advertising Networks Mathematical Optimization Audience Segmentation Brand Management Political Strategy Integrated Reporting Budget Management Tag Management Account Management Legibility Outcome Interpretation Business Partnering Advanced Analytics Native Advertising Positioning Strategy Engineering Optimization Performance Analytics Data Integrity Dev Testing Ad Serving Retargeting Fraud Detection Measurement Technique Operational Excellence Project Coordination Tracking Systems (Geolocation) Video Advertising Display Advertising Business Marketing Media Management Brand Management Demand Generation Cross-Functional Collaboration Stakeholder Communications

Other Skills

  • •
    Troubleshooting (Problem Solving)
  • •
    Adaptability
  • •
    Communication
  • •
    Problem Solving

Job description


Job Summary:
  • Serve as the in-house programmatic expert on the Global Digital Marketing team.
  • Shape strategy and execution for display, video, native, and audio campaigns to meet brand awareness and demand generation goals.
  • Partner with Media Planners and Regional Marketers to align programmatic tactics with business objectives.
Responsibilities:
  • Execute global programmatic campaigns to drive brand awareness and demand generation.
  • Build and optimize targeting, placements, partners, bids, budgets, and creatives to improve performance.
  • Monitor performance and pacing, sharing insights to guide roadmap and adjustments.
  • Activate advanced capabilities including first-party data onboarding, audience segmentation, and retargeting.
  • Coordinate with media agencies to ensure seamless execution, account hygiene, and ongoing optimizations.
  • Analyze results continuously and recommend refinements to targeting, creative, and bidding strategies.
  • Manage tagging, trafficking, and troubleshooting to ensure accurate tracking and data integrity.
  • Collaborate with Web, Marketing Operations, and Analytics teams to enhance measurement, attribution, and user experience.
  • Use Moat, Integral Ad Science, and DoubleVerify to uphold brand safety, viewability, and fraud prevention.
  • Partner with ad platforms and exchanges to test new features and beta opportunities.
  • Maintain best practices and support operational excellence for programmatic channels.
Requirements:
  • 4+ years of hands-on programmatic media experience, with agency management experience a plus.
  • Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.
  • Experience onboarding and scaling a DSP and ad server.
  • Advanced analytical skills with the ability to interpret data and deliver actionable insights.
  • Experience in B2B marketing, demand generation, and brand media strongly preferred.
  • Content syndication media management experience is a plus.
  • Excellent cross-functional collaboration and communication skills.
  • Proven success in a fast-paced environment.

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