Senior Marketing Data Analyst

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with three life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We’re looking for a Senior Marketing Data Analyst to join the Marketing Analytics team (part of the Data Department) and contribute to one of our flagship products.

Challenges you’ll meet:

• Provide analytical support to user acquisition (UA) stakeholders on your dedicated app across multiple levels. Core stakeholders are UA Leads and Head of Growth;

• Carry out complex analysis of datasets and conduct appropriate data validation for web UA across multiple paid channels (Paid Social, Search, Display, Affiliates/Partnerships, etc.);

• Translate business questions and hypotheses into structured analytical research, automations or data pipeline improvements;

• Partner with dedicated Data Engineering, BI and Data Science teams to improve data quality and measurement, and turn insights into measurable business impact;

• Review marketing performance and explain key trends (in revenue, ROI/PAM, audience shifts) to inform decision making.

Your professional qualities:

• 5+ years of analytics experience, including 3+ years as Marketing Data Analyst (performance/UA);

• Advanced SQL (window functions, CTEs, performance-aware querying, data quality checks) and experience working with large data warehouses;

• Proven experience partnering with performance marketing / UA stakeholders and communicating insights to non-technical audiences;

• Experience with visualization tools (Tableau, Looker, or similar). Tableau is our primary BI tool;

• Solid understanding of marketing metrics, cohort analysis, segmentation, and deep-dive research;

• Experience analyzing major network data (Meta / Google / TikTok / AppLovin, etc.) Meta is a strong plus;

• Understanding of UA web funnel and conversion drivers;

• Hands-on LTV calculations (ideally subscription monetization);

• Structured thinking: clearly articulates approach, assumptions, tradeoffs, and conclusions;

• Ability to work on several projects at a time, plan, prioritize and meet deadlines;

• Ability to communicate effectively in English (written + spoken).

Nice to have:

• A/B test planning, preparations, and analysis. A/B testing experience in user acquisition and/or creative testing is a huge plus.

• Familiarity with web/app attribution and their tools such as Appsflyer, Adjust, GA4, Firebase, SKAdNetwork

• Knowledge of Python (numpy, pandas, scikit-learn, etc.)

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Meet the Leadership team --> ⭕️ Skills assessment

Why You'll Love Working at Welltech:

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!