Key Facts

Remote From:

Full time

Polish, English, German

Hard Skills

Link Building Search Engine Optimization Website Architecture Link Budget Meta Tags Site Analysis Performance Management Competitive Analysis Content Management Web Analytics Digital Content Strategy Keyword Research Network Traffic Analysis Vendor Payments Search Engine Optimization Campaign Management Stakeholder Communications

Other Skills

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Data Reporting
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Collaboration
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Communication
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Negotiation
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Analytical Thinking
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Relationship Building

Roles & Responsibilities

Proven experience developing and executing link-building strategies that improve organic rankings.
Strong outreach skills and experience building relationships with bloggers and website owners via email, social media, and comments.
Proficiency in backlink profile analysis, identifying spammy or low-quality links, and implementing remediation strategies to improve link health.
Familiarity with SEO analytics tools (e.g., Google Analytics, Google Search Console, Ahrefs) and the ability to measure, report on, and optimize link-building impact, plus budget/vendor coordination.

Requirements:

Develop and execute comprehensive link-building strategies to enhance organic rankings and visibility, staying updated with industry trends and search engine algorithms to refine efforts.
Conduct outreach campaigns to establish relationships with bloggers and website owners through email, social media, and comments, and negotiate link placements aligned with organizational goals.
Analyze backlink profiles for quality, relevance, and diversity; identify and address spammy or low-quality links, and implement strategies to improve overall backlink health.
Monitor existing backlinks for relevance and functionality; identify and fix broken or lost links; regularly evaluate the effectiveness of acquired backlinks in driving organic traffic.

AUTODOC

Information Technology & Services

About AUTODOC

We make mobility easy & sustainable. AUTODOC was founded in 2008 in Berlin and we are now a leading online retailer for vehicle spare parts and accessories. in Europe. We are a growing profitable technology company active in 27 countries with a highly diverse team of over 5 000 people from 50 countries where things are going fast forward! We are transforming and looking for innovative, tech-driven, and agile talents to join us across Europe. It is important for us that our people feel a sense of impact, purpose and belonging within our organization - whether they work in an office space, in one of our warehouses or remotely. With our headquarters in Berlin- Germany, we also have several offices across Europe. Catch the ride! https://autodoc.group/en/about-us https://autodoc.group/en/facts-and-figures https://autodoc.group/en/news-room https://autodoc.group/en/career Legal notice: https://bit.ly/3LHWIg1

Company type: Large

Industry: Information Technology & Services

Founded: 2018

Company size: 5001 - 10000

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Job description

Company Description

Increase the traffic and performance of the company's websites. Implements initiatives to increase site traffic through SEO techniques (title and meta-tagging, indexing, link building, keyword ranking, internal site architecture, and SEO-optimization of content). Analyzes site performance, reviews metrics, and suggests solutions to improve SEO-optimization. Identifies opportunities to increase search engine ranking by evaluating traffic trends.
Analyzes search results for marketing campaigns.

Job Description

Responsibilities:

Link Building Strategy: Develop and execute comprehensive link building strategies to enhance organic rankings and improve the website's visibility. Stay updated with industry trends, search engine algorithms, and competitor activities to continuously refine and optimize link acquisition efforts.
Outreach Management: Conduct outreach campaigns and establish strong relationships with bloggers and website owners through effective communication via email, social media, and blog comments. Identify content distribution opportunities and negotiate link placements that align with the organization's goals.
Backlink Profile Analysis: Analyze the organization's backlink profile to assess its quality, relevance, and diversity. Identify and address any issues such as spammy or low-quality links that could negatively impact organic rankings. Implement strategies to improve the overall quality and health of the backlink profile.
Backlink Monitoring and Maintenance: Monitor the performance and status of existing backlinks, ensuring their continued relevance and functionality. Proactively identify and rectify broken or lost links to maintain a strong backlink profile. Regularly evaluate the effectiveness of acquired backlinks in driving organic traffic.
Payment and Vendor Management: Collaborate with webmasters and third-party vendors to arrange payment for link placements, sponsored content, or other services rendered. Ensure adherence to budgetary guidelines and ethical practices when organizing payments and maintaining vendor relationships.
Reporting and Analysis: Prepare comprehensive reports on the impact of link building efforts on organic rankings, website traffic, and SEO performance. Utilize analytics tools to measure the effectiveness of different link building strategies and provide data-driven insights for optimization and future campaigns.