SEO Specialist

Key Responsibilities

On-Page SEO

• Conduct keyword research and analysis to identify high-value opportunities.
• Optimize website content, meta tags, headings, and internal linking for SEO on Wordpress site.
• Work with manager to develop SEO-friendly blog posts, landing pages, and product descriptions.
• Perform regular SEO audits and recommend improvements.

Off-Page SEO

• Develop and execute link-building strategies to improve domain authority.
• Identify and build relationships with relevant websites for guest posting and backlink acquisition.
• Monitor backlink profile and disavow harmful links when necessary.
• Manage local SEO efforts, including Google Business Profile optimization.
• Stay updated on industry trends and algorithm changes to adjust strategies accordingly.

AI & LLM-Driven SEO

• Research and implement strategies to optimize content for AI-powered search engines and LLM-based platforms.
• Monitor emerging trends in LLMs to ensure adaptability and track analytics for performance.
• Assist in producing content and collateral to produce authoritative, context-rich content that LLMs prioritize.

Qualifications

• Proven experience in SEO (on-page and off-page) with measurable results.
• Strong knowledge of Google Search Console, Google Analytics, and SEO tools (e.g., SEMrush).
• Familiarity basic web development principles on Wordpress.
• Understanding of AI-driven search and its impact on SEO strategies.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and collaborate with cross-functional teams.

Requirements:
- Education in Marketing, Business, Communications, or relevant experience.
- Demonstrated ability to write articles, blog posts, proposals, video scripts, and/or compelling marketing copy.
- 3+ years experience with digital SEO tactics and programs
- Possesses a self-motivated and results-oriented mindset.