AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.
Role Overview
We're looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you'll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.
You'll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.
Key Responsibilities
SEO & GEO strategy to grow organic traffic and discoverability
Content production and distribution across channels
Landing page optimization and A/B testing
Lead generation from events and webinars
Paid acquisition where ROI can be demonstrated
Segment-specific go-to-market motions
KPIs
Primary: Number of experiments, account score growth & qualified leads for Sales
