3+ years in growth/demand generation in B2B SaaS (required)
Mobile app or gaming industry experience (strong plus)
Remote startup experience with European time zone
Proficiency with analytics and marketing tools (Amplitude, Ahrefs, Google Search Console; Google Sheets with Apps Script; Asana, Slack, Intercom)
Requirements:
Develop and execute SEO and GEO strategies to grow organic traffic and discoverability
Produce and distribute content across channels and optimize landing pages with A/B testing
Lead generation from events and webinars, and manage paid acquisition with measurable ROI
Implement segment-specific go-to-market motions and monitor growth KPIs (experiments, account score growth, qualified leads for Sales, organic traffic, funnel conversion)
Job description
AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.
Role Overview
We're looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you'll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.
You'll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.
Key Responsibilities
SEO & GEO strategy to grow organic traffic and discoverability
Content production and distribution across channels
Landing page optimization and A/B testing
Lead generation from events and webinars
Paid acquisition where ROI can be demonstrated
Segment-specific go-to-market motions
KPIs
Primary: Number of experiments, account score growth & qualified leads for Sales
