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Growth Marketing Lead (Founding IC)

Key Facts

Remote From: 
Australia, New Zealand, United Kingdom, Ireland, Canada
Freelance
English

Other Skills

  • Creative Problem Solving
  • Decision Making
  • Communication
  • Adaptability
  • Analytical Thinking
  • Prioritization

Job description

Moon Engine is an AI-native recruiting-ops platform. We use autonomous agents to coordinate hiring decisions with governance, auditability, and continuous adaptation to user preferences. 

We are hiring our first Growth Marketing Lead to build go-to-market from zero.

This position owns positioning validation, paid experimentation, funnel mechanics, customer-proof systems, and performance reporting. There is no existing marketing or RevOps function. You will build the growth engine from scratch.

This is a hands-on, experiment-driven role for someone who thrives in ambiguity and ships fast.

Open to candidates in the United States, Canada, United Kingdom, Australia, New Zealand, and Ireland.
C2 English is required.

What You’ll Own
  • Validate ICP and refine positioning through rapid paid testing
  • Operate paid campaigns directly (Google Ads, Meta Ads, Reddit Ads)
  • Build and optimize full-funnel journeys (ads → landing → lifecycle)
  • Create and systematize customer-proof engines (UGC, testimonials, case snippets)
  • Stand up minimal lead capture, routing, and reporting infrastructure
  • Deliver crisp weekly performance insights tied to pipeline outcomes
  • Use AI and automation tools to accelerate segmentation, creative iteration, and operational workflows
  • Partner directly with founders on narrative, prioritization, and GTM strategy
  • Own end-to-end marketing for Moon’s relaunch

  • What We’re Looking For
  • Proven 0→1 B2B SaaS growth experience
  • Personally operated paid campaigns across Google and Meta (Reddit required)
  • Strong experimentation mindset (baseline → action → measurable lift)
  • Experience building proof/UGC systems tied to conversion and pipeline
  • Ability to set up lightweight lead routing and reporting without dedicated RevOps
  • High communication clarity — written positioning, metric storytelling, decision narratives
  • Demonstrated AI/automation workflows that created measurable impact

  • Tools & Platforms
  • Google Ads
  • Meta Ads Manager (Facebook / Instagram)
  • Reddit Ads
  • GA4 + UTM's + Weekly Dashboarding
  • Hubspot (or similar)
  • Clay
  • GenAI tools (ChatGPT-Class Models)

  • What Success Looks Like
  • Clear ICP validation within the first 30–60 days
  • Disciplined paid testing cadence
  • Funnel conversion improvements driven by messaging and proof
  • Repeatable UGC/customer-proof engine deployed across paid and landing
  • Simple, actionable weekly reporting tied to qualified pipeline
  • Interview Process:

    Resume Review
    Screening Interview
    Follow Up Interview
    Interview with the CEO

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