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PPC Manager - REMOTE

Roles & Responsibilities

  • 1–5 years experience in SEM (Google Ads and Microsoft Ads)
  • Experience within the travel or hospitality sector highly advantageous
  • Excellent written and verbal communication skills
  • Strong analytical, organisational, project and time management skills

Requirements:

  • Managing and optimising SEM accounts across Google Ads, Microsoft Ads, display networks and metasearch platforms
  • Working within hotel metasearch platforms (training provided)
  • Monitoring and improving campaign performance across PPC, commission and CPM models
  • Collaborating directly with clients to review performance, share strategic insights and drive revenue growth

Job description

As PPC Manager, you will collaborate on and execute performance-driven marketing strategies designed to maximise direct bookings for hospitality clients.

Key responsibilities include:

  • Managing and optimising SEM accounts across Google Ads, Microsoft Ads, display networks and metasearch platforms

  • Working within hotel metasearch platforms (no prior experience required – training provided)

  • Monitoring and improving campaign performance across PPC, commission and CPM models

  • Maintaining and optimising keyword lists, bids and account structures within monthly budgets

  • Maximising impression share and achieving strong ROAS across all accounts

  • Preparing detailed performance reports with insights and recommendations

  • Collaborating directly with clients to review performance, share strategic insights and drive revenue growth

  • Working alongside SEO, design and landing page teams to optimise creative assets and campaign performance

  • Staying up to date with industry trends and sharing best practices internally and externally

  • Supporting the executive team with additional projects as required

Requirements

  • A genuine passion for digital marketing

  • Strong creative problem-solving ability

  • High attention to detail in a deadline-driven environment

  • Excellent written and verbal communication skills

  • Ability to quickly understand new industries and apply digital strategies effectively

  • Self-starter with the ability to work independently and take ownership

  • Strong analytical, organisational, project and time management skills

Experience & Desirable Skills

  • 1–5 years experience in SEM (Google Ads and Microsoft Ads)

  • Experience within the travel or hospitality sector highly advantageous

  • Strong follow-up and time management skills

  • Google Analytics 4 experience beneficial (not essential)

  • A positive attitude and sense of humour

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