Digital Content Manager

POSITION TITLE: Digital Content Manager
DEPARTMENT/PROGRAM: Strategic Communications
REPORTS TO: Director, Digital Engagement and Advocacy
STATUS: Regular, Full-Time, Exempt
 LOCATION: Remote from AK, CA, DC, FL, MD, OR, TX, VA, WA, WV
SUPERVISORY SCOPE: No

ABOUT OCEAN CONSERVANCY

For more than 50 years, Ocean Conservancy has delivered effective, evidence-based solutions for the ocean and all who depend on it. Today, we continue to unite science, people and policy to protect our ocean from the greatest challenges it faces: climate change, plastic pollution and biodiversity loss. We are a 501(C)3 headquartered in Washington, D.C. that inspires a worldwide network of partners, advocates and supporters through our comprehensive and clear-eyed approach to ocean conservation. Together, we are securing a healthy ocean and a thriving planet, forever and for everyone.
 

POSITION SUMMARY

Ocean Conservancy seeks an experienced Digital Content Manager to drive the future of ocean conservation through powerful digital storytelling and strategic content development. The Digital Content Manager will play a key role in amplifying Ocean Conservancy's digital presence by crafting compelling narratives that inspire action and advance its mission. The Digital Content Manager will lead programmatic content strategy across all digital platforms, transforming complex conservation issues into engaging stories that resonate with diverse audiences, mobilize supporters, and expand Ocean Conservancy’s digital reach. This position is ideal for a natural storyteller and strategic thinker who thrives in a highly collaborative and dynamic environment. 
 

PRIMARY RESPONSIBILITIES

Strategic Content Leadership

• Architect and execute data-driven content strategies across all digital channels that align with the team, organizational goals, and programmatic priorities.
• Collaborate with Conservation and Communications teams to translate scientific findings and complex policy initiatives into compelling narratives that drive engagement and action.
• Identify emerging digital trends and opportunities to amplify Ocean Conservancy's message and increase audience growth.

Content Creation & Optimization

• Craft powerful, SEO-optimized content that elevates Ocean Conservancy's voice while making complex conservation topics accessible and actionable.
• Develop compelling storytelling across formats such as long-form articles, blog posts, advocacy alerts, emails, and website content that conveys urgency while inspiring hope.
• Apply SEO techniques to maximize content discoverability and organic reach.
• Transform conservation expertise into shareable digital assets that educate, inspire and mobilize audiences.

Production 

• Develop comprehensive creative briefs and provide expert feedback on vendor-produced content.
• Maintain brand consistency while pushing creative boundaries to capture attention in crowded digital spaces.
• Produce emails and blogs.
• Ensure all content adheres to accessibility standards and Ocean Conservancy brand guidelines. 

Digital Asset Collection

• Organizes and maintains digital assets by applying consistent tagging and metadata strategies ensuring content is structured and easily accessible across Ocean Conservancy’s internal libraries and databases for organization-wide use.
• Leverage Ocean Conservancy's extensive internal photo library to source impactful visuals that enhance storytelling, strengthen brand identity, and establish emotional connections across articles and content pieces.

Project Management & Analytics

• Lead content projects from conception through execution using Asana and other project management tools.
• Track and analyze content performance across platforms using Google Analytics 4, Google Search Console, Engaging Networks, and other analytics tools.
• Translate performance data into actionable insights to continuously refine content strategy and maximize impact.
• Maintain efficient workflows to ensure timely delivery of high-quality content under deadline pressure.

REQUIRED SKILLS/QUALIFICATIONS/EXPERIENCE
The ideal candidate will have many of the experiences and qualifications described below, but need not possess them all for consideration:

• 5+ years of experience in digital content strategy and management within the nonprofit sector, demonstrating progressive responsibility and impact
• Exceptional writing and editing skills with the ability to translate complex scientific concepts into compelling narratives
• Working knowledge of SEO principles, Google Analytics 4, and Google Search Console
• Proven track record of developing and managing multi-channel digital campaigns that drive measurable engagement
• Experience with content management systems (e.g., WordPress) and digital engagement platforms (e.g., Engaging Networks)
• Strong project management skills, with experience using project management software such as Asana to coordinate workflows and meet deadlines
• Solid understanding of digital accessibility standards and best practices
• Excellent attention to detail paired with a strong ability to maintain a strategic, big picture perspective 
• Ability to thrive in fast-paced environments, manage competing priorities, and deliver high-quality work under tight deadlines
• Collaborative and creative mindset, with a talent for building strong partnerships
• Ability to work independently while also excelling in team-based, cross-departmental collaboration

TRAVEL

0-10%

COMPENSATION

Ocean Conservancy is committed to fair pay practices and posts expected salary ranges for each of its positions. Compensation will be commensurate with the candidate’s specialty skills, years of experience, location, and unique background. The expected minimum salary is $94,000. We would welcome the opportunity to connect with potential candidates whose salary requirements may be outside of the expected range.

TO APPLY

If you think you’d be a great fit for the job and are interested in joining Ocean Conservancy’s team, please apply here. Please include a resume and cover letter in one file on your application.

HYBRID WORK ENVIRONMENT

Ocean Conservancy embraces a hybrid work environment, which allows our staff the flexibility to work virtually and in-person while building strong connections across the institution.

EQUAL OPPORTUNITY EMPLOYER

Ocean Conservancy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We encourage applicants who have a diverse level and range of relevant skills and experiences to apply. A 100% match is not required. We want to support employees’ career growth and in return, our employees help Ocean Conservancy grow into a stronger, more inclusive institution.