Demand Generation Manager

Junte-se à ABC Fitness e faça parte de uma cultura tão ambiciosa quanto autêntica. Vamos transformar o futuro do fitness — juntos!

Nossos Valores

Best Life

Acreditamos que um grande trabalho começa com grandes pessoas. Por isso, nossa cultura é construída com base no respeito, na confiança e no sentimento de pertencimento. Criamos um ambiente inclusivo onde cada membro da equipe pode trazer sua autenticidade para o trabalho — porque perspectivas diversas impulsionam a inovação e geram impacto significativo.

Mentalidade de Crescimento

Somos realizadores, pensadores e sonhadores. Na ABC Fitness, o seu crescimento é o nosso investimento. Por meio de aprendizado contínuo, mentoria e oportunidades de desenvolvimento profissional, capacitamos você a alcançar novos patamares — pessoal e profissionalmente.

One Team

Desde o primeiro dia, você fará parte de uma equipe que colabora, celebra e se importa. Agimos com rapidez, apoiamos uns aos outros e nos divertimos ao longo do caminho. Porque quando você prospera, todos prosperamos.

About the role: 

We are looking for a Demand Generation Manager to design and execute integrated programs that fuel pipeline growth, accelerate deal velocity, and optimize customer retention and expansion for our large gym customers and fitness franchises. This role is responsible for building and scaling demand generation strategies across inbound, outbound, and partner channels to deliver measurable revenue impact. 
 
You will collaborate cross-functionally with Product, Marketing, Revenue Operations, and Sales to develop acquisition strategies, accelerate conversion, and drive customer lifecycle programs. As the owner of demand generation, you’ll play a critical role in shaping our go-to-market engine. 

This role will primarily support North American go-to-market motions and partner closely with US-based Sales and RevOps teams.

WHAT YOU’LL DO: 

• Design and execute demand generation programs across paid, organic, partner, and event channels to drive net-new lead acquisition and pipeline creation. 

• Own ABM (Account-Based Marketing) strategies across our Big Box Gym and Franchise businesses, partnering with Sales to build and execute account-based nurture flows, pipeline acceleration initiatives, and targeted content syndication. 

• Support development of multi-channel campaigns leveraging paid media (Google Ads, Meta, LinkedIn, Reddit), content syndication, email, and events to maximize demand impact. 

• Drive funnel optimization through lead scoring, nurture sequences, and onboarding/conversion programs that accelerate deal velocity and improve pipeline efficiency. 

• Leverage ICP profiles, existing content, and sales feedback to create effective email sequences, nurture campaigns, lead magnet content and landing pages.  

• Partner with SDR/BDR teams to ensure effective lead follow-up, sales enablement, and seamless handoff of high-quality leads. 

• Lead retention and expansion marketing efforts, including cross-sell, upsell, and customer advocacy campaigns to increase customer lifetime value (CLV) and renewal rates. 

• Define, track, and report on KPIs including lead volume, MQL-to-SQL conversion, cost per lead (CPL), pipeline influenced revenue, account engagement, and ROI. 

• Leverage marketing automation tools (Marketo, HubSpot, Salesforce) to optimize campaign orchestration and marketing-to-sales alignment. 

• Run experimentation programs including A/B testing, channel mix optimization, and multi-touch attribution analysis to inform strategy and investment decisions. 

WHAT YOU’LL NEED: 

• 10+ years of experience in B2B SaaS marketing, with a focus on demand generation, growth marketing, or ABM. 

• Bilingual Portuguese/English (required). 

• Proven success in building and scaling demand generation programs that drive measurable pipeline and revenue. 

• Strong background in multi-channel marketing execution, including paid digital, email marketing, content syndication, events, and webinars. 

• Hands-on experience with marketing automation, enrichment and nurture and CRM tools (Marketo, HubSpot, Salesforce, Salesloft). 

• Strong analytical skills with expertise in funnel metrics, attribution modeling, and ROI analysis. 

• Experience partnering closely with SDR/BDR and Sales teams to optimize lead management and pipeline acceleration. 

• Familiarity with demand frameworks (e.g., SiriusDecisions Demand Waterfall) and lifecycle marketing best practices. 

• Strong writing and project management skills. 

• Proven ability to collaborate cross-functionally to drive ROI. 

O QUE TEMOS PARA VOCÊ:

• Empresa orientada por propósitos, comprometida em ajudar a mudar a vida das pessoas por meio da tecnologia, com uma cultura de valores focada em Melhor Vida (#bestlife), Um Time (#oneteam), Mentalidade de Crescimento (#growthmindset).

• Dias de Desconexão - uma vez por trimestre, fazemos uma pausa coletiva e aproveitamos um dia de folga juntos ao redor do mundo. #oneteam

• Plano de saúde, odontológico e de vida.

• Auxílio-refeição - para ser usado tanto em supermercados quanto em restaurantes.

• Auxílio para home office - você pode precisar de ajuda com suas contas de internet.

• Aplicativo de assinatura de acesso a academias.

• Parceria educacional com ótimos descontos em faculdades, escolas de inglês e outros.

• Empréstimo consignado pago diretamente através do seu salário.

• EAP - fornecemos assistência psicológica, jurídica e financeira quando você precisar. Sempre.

• Acesso a descontos com nossos parceiros, como Dell, Microsoft e muitos outros.

• E mais! - tantos benefícios que nem conseguimos listar todos aqui!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC'S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:  
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.

About ABC Fitness  
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.
Learn more at abcfitness.com

 #LI-REMOTE