About Nezasa
Nezasa is at the forefront of innovation in travel technology, with thriving offices in Lisbon and Zurich. Certified as a Great Place to Work, we are passionate about creating a dynamic work environment for our "Nezasians." Our team is highly skilled, fun-loving, and dedicated to revolutionizing the travel industry. Our flagship platform, TripBuilder, is transforming how travel businesses and users design and modify complex itineraries to deliver unforgettable travel experiences.
We are a lean, high-performing 3-person marketing team operating with a strategic, data-driven approach, leveraging cutting-edge AI agents across all functions. We prioritize quality engagement and pipeline velocity over generic volume.
We're looking for an exceptional ABM & Demand Generation Manager who can orchestrate our entire account-based marketing programme while driving demand generation through paid advertising. This is a unique hybrid role that combines strategic ABM execution across all tiers (1:1, 1:Few, 1:Many) with hands-on paid media management.
This role is perfect for someone who thrives at the intersection of data-driven paid advertising and personalised, relationship-driven ABM. You'll work closely with our VP of Marketing and Content Marketing Manager to execute integrated campaigns that move target accounts through the pipeline.
ABM Programme Management
- Own and execute our ABM strategy
- Conduct account research and intelligence gathering for MQAs and SQAs
- Map stakeholders and identify buying committee members
- Design and execute highly personalised outreach and engagement programmes
- Create account-specific messaging and materials
- Execute direct mail and executive engagement programmes
- Drive LinkedIn social selling initiatives
- Develop multi-channel orchestration strategies
ABM Measurement & Reporting
- Track account-level engagement across all touchpoints
- Report on pipeline influence from ABM activities
- Monitor stakeholder engagement metrics
- Execute on ABM measurement framework
Demand Generation & Paid Advertising
- Manage all paid advertising across LinkedIn, Google, Microsoft Ads, and programmatic platforms
- Optimise budget allocation across channels to maximise ROI
- Execute performance optimisation and A/B testing
- Define and implement campaign orchestration integrating paid ads with ABM
- Create personalised paid ads for target ABM accounts
- Build and maintain channel-specific dashboards
- Conduct multi-channel performance analysis
- Track and report on campaign performance
Demand Generation
- Drive review site optimisation strategy for G2, Capterra, and TrustRadius
- Execute intent data strategy and activation
- Activate website visits, social media interactions, and email engagement signals
Sales Development & Pipeline Acceleration
- AI Agents Management
- Configure manage and execute AI agents
- Monitor performance and refine agent inputs
- Train agents on successful examples
- Escalate promising AI conversations to human follow-up
Lead Management & Sales Support
- Own lead routing and qualification processes
- Manage MQL handoff processes to sales
- Provide account-specific briefings for sales team
- Distribute competitive intelligence to sales
- Share win/loss insights with relevant teams
Pipeline Acceleration
- Design and execute deal acceleration plays
- Coordinate buying committee engagement
- Support multi-threading efforts in active opportunities
Intent & Signals Activation
- Monitor and activate on intent data signals
- Track website visits, social interactions, and email engagement
- Coordinate response strategies for high-intent activities
Experience
- 4-6 years in B2B SaaS marketing with demonstrable ABM and paid advertising experience
- Proven ABM expertise managing programmes across multiple tiers (1:1, 1:Few, 1:Many)
- Hands-on paid media experience with LinkedIn Ads, Google Ads, and Microsoft Ads
- Track record of generating MQLs/SQAs through integrated ABM and paid campaigns
- Experience with account-based orchestration and multi-channel campaigns
- Strong understanding of B2B buyer journeys in complex, enterprise sales environments
Technical Skills
- Expert-level proficiency with HubSpot (or similar CRM/marketing automation platform)
- Proficiency with LinkedIn Campaign Manager , Google Ads, Microsoft Advertising
- Familiarity with AI tools
Core Competencies
- Strategic thinker with tactical execution skills - can see the big picture whilst executing in the details
- Data-driven decision maker - uses metrics to optimise campaigns continuously
- Excellent communicator - can articulate complex strategies to sales and leadership
- Highly organised - manages multiple campaigns, accounts, and channels simultaneously
- Self-starter - thrives in a small team environment with autonomy
- Collaborative - works effectively with sales, content, and product teams
Language & Location
- Fluent English (written and spoken) - this is essential as we operate globally
- Based in Portugal
- Comfortable working remotely in a distributed team
Desired Qualifications (Nice to Have)
- Experience in travel technology, SaaS, or B2B enterprise software
- Background in sales development or SDR management
- Familiarity with programmatic advertising
- Previous experience in startup or scale-up environments
- Understanding of AI agents and automation in sales/marketing
1. Initial screening call (30 minutes) - Culture fit and basic qualifications
2. Deep-dive interview with line manager (60 minutes) - Technical skills, experience, and strategic thinking
3. Skills assessment (take-home) - ABM strategy and paid media planning scenario (Approximately 60 to 90 minutes)
4. Final interview and Skills Assessment Presentation (60 minutes) - Leadership interview and offer discussion
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